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A glance at the biggest trends in retail tech from the past week — Retail Technology Innovation Hub

A glance at the biggest trends in retail tech from the past week — Retail Technology Innovation Hub

 


Foot Locker

Foot Locker has launched its revamped loyalty program, FLX Rewards, across North America.

“It all started with listening intently to our customers, and they were very clear about what they wanted from us: access to Sneaker Heat, exclusive rewards and a show of loyalty in the form of cash back,” said Kim Waldman, global chief customer officer.

And that's what we've delivered, showcasing our commitment to deepening customer relationships and spreading sneaker culture to more consumers around the world.

Meanwhile, Foot Locker will launch a new mobile app later this year with real-time product release updates, enhanced storytelling, a streamlined shopping experience and, coming soon, a store mode, aiming to create a more seamless omni-channel experience and connectivity for team members.

Waldman concluded, “I'm incredibly proud of the team's hard work in delivering customer-centric innovations. These two innovations are important milestones in our overall Lace Up plans.”

Walgreens Boots Alliance

Supply chain management solutions provider TradeBeyond reports that Walgreens Boots Alliance (WBA) Global Sourcing selected its platform to optimize and standardize operations across its retail brands and leverage more innovative and agile sourcing approaches.

This is used to manage a number of processes within WBA’s Global Sourcing function, as well as overall sourcing and order management follow-up.

It will also replace several legacy and redundant systems with the aim of improving digital efficiency, unifying processes, and promoting data transparency and integrity.

Dunelm

Dunelm has announced the rollout of its omnichannel gift cards in partnership with Stored Value Solutions (SVS).

In a LinkedIn post, Thiago Palharini, senior product manager at Dunelm, said: “This massive project affected nearly every system in the company and required a huge team effort to bring it to fruition.”

Dunelm Gift Cards are now available to buy online and in-store, and can be used in either location – making them the perfect gift for a loved one.

A special thanks goes out to our amazing teams in Customer Care, Fintech, Order Management, Marketing, Finance and Customer Communications.

I am incredibly proud to be part of these teams and to deliver something that has the potential to revolutionize our business.

Malc Berg, SVP Business and Account Development Executive at SVS, commented: “It's a pleasure working with Dunelm. It's a fantastic achievement. Huge congratulations to everyone involved and we're proud to work together as partners.”

Iconic London

Digital-first makeup brand ICONIC London has partnered with Wunderkind, a performance marketing solution that amplifies one-to-one messaging for retailers, to enhance its direct-to-consumer (DTC) capabilities and drive online revenue growth.

Founded in 2015, ICONIC London is known for its radiant makeup products with instant, Instagram-worthy effects designed to make you feel as good as you look.

The brand was born from social media and is popular among celebrities such as Beyoncé and Khloe Kardashian, as well as famous makeup artists and social influencers.

She has over 1.7 million followers on Instagram and over 288,000 followers on TikTok.

ICONIC London's growth has so far been driven in part by key partnerships with the likes of LookFantastic in the UK and US beauty giants Sephora and ULTA Beauty.

But since the pandemic, the brand has seen growth in its DTC business and is keen to further develop the channel by gaining greater ownership of its customer data and first-party audience.

With increasing competition, and other beauty brands also looking to pivot to a DTC model leveraging social media engagement, this has become an even more important priority.

Additionally, ICONIC London's products and campaigns are frequently shared on social media, generating large amounts of traffic to its website, much of it anonymous.

While this may seem like a big deal at first glance, the challenge is that you can’t directly re-engage or re-target anonymous visitors.

It was therefore critical to capture all demand and ensure that new website visitors were opting in to the brand's marketing communications, while also accurately identifying anonymized returning visitors so they could be better retargeted and converted in future campaigns.

ICONIC London has partnered with Wunderkind to address this challenge.

Long John Silver's

Long John Silvers has partnered with Attentive, Bikky, Plein Air and Sparkfly to bring digital and in-store customer experiences to its more than 300 company-operated stores and participating franchises.

This will leverage a suite of platforms, including Attentives CRM and SMS messaging, Bikkys customer data platform, Plein Airs web and mobile app, and Sparkflys offer management, loyalty, digital wallet and PoS middleware platform, with the aim of creating more meaningful messages, offers and digital experiences for LJS guests.

“We're committed to creating moments that matter to our guests,” said Jason Antony, director of digital marketing at Long John Silver's.

By bringing this cutting-edge technology into a single 360 ​​engagement ecosystem, we hope to seamlessly blend online and in-store experiences to meet the needs of today's digital-first consumer.

Sources

1/ https://Google.com/

2/ https://retailtechinnovationhub.com/home/2024/6/30/robots-on-the-rise-and-loyalty-reimagined-last-weeks-biggest-retail-technology-plays-at-a-glance

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