Apple may announce Google Gemini deal this fall

If you're disappointed that ChatGPT is the only AI model that can be integrated with Apple devices right now, it looks like you won't have to wait long for that to change: According to Bloomberg's Mark Gurman's Power On newsletter today, Apple is expected to announce at least one more deal this fall that will add Google Gemini.

Beyond the chatbot integration is Apple Intelligence, which is expected to arrive initially as a beta this fall. Apple reportedly wants to make AI a direct revenue driver, not just a feature set aimed at helping sell hardware products. As part of that, Gurman suggested the company could eventually roll out subscription-only Apple Intelligence features.

But that's not likely to happen for a while. Apple Intelligence is only available on the iPhone 15 Pro and Pro Max for now, and no one knows if the first version released will be able to spur a major iPhone upgrade cycle. After all, we don't know if the feature will even be that good. In the meantime, he notes, Apple will likely make at least some AI revenue by taking a cut of in-app purchases from sign-ups for its AI partners' chatbot subscriptions.

Third-party AI services might serve as a good stopgap until the company gradually rolls out its own generative AI system. For us mortals, it means more choice, even if in many ways choice just means variations on the theme of algorithmic reconstruction of compressed data (or at least the possibility of amusingly incorrect cooking suggestions).

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