Nearmap Unveils New Brand Identity, Heralding a New Era of Innovation and Growth

The refreshed visual identity and expanded services reflect Nearmap's commitment to innovation and customer success.

SALT LAKE CITY, July 1, 2024 /PRNewswire/ — Nearmap, a global leader in location intelligence and aerial imagery solutions, today unveiled a refreshed brand direction, reaffirming its commitment to its customers. As part of this visual evolution, Nearmap is dedicated to delivering on the brand's ambition to be the source of truth that shapes a livable world by providing trusted, full-stack solutions, from proprietary camera systems and image capture to AI-driven insights.

For over a decade, Nearmap has been providing customers with the highest quality imagery and AI-based location intelligence.

“We use Nearmap data across multiple platforms,” ​​says Michael Fabbiano, vice president at Highpoint Engineering. “It's available in our ArcGIS and AutoCAD platforms. We incorporate it into reports, presentations and PDF formats. The clarity is outstanding!”

As the Nearmap brand evolves, so does its commitment to innovation, comprehensive support, and continually enhancing its solutions to exceed customer expectations. In 2023, Nearmap acquired Betterview, a real estate intelligence company, to provide a more comprehensive technology platform and strengthen its comprehensive location intelligence offering.

“The integration of Nearmap and Betterview has added a lot of value,” said Shawn Kain, Chief Underwriting Officer at Utica First Insurance Company. “The Betterview platform now has a lot more imagery than we had before, a lot more frequent photos, better quality photos and we now get great oblique images.”

This transformation is vividly reflected in the customer experience: With a focus on driving innovation, Nearmap is poised to introduce additional services for the insurance, commercial and government markets that enable informed decision-making and support the impactful work of Nearmap's clients.

“Nearmap has been a part of our business for as long as I can remember,” says Ben Marsonet, CEO of Altus Traffic Group. “It's really amazing to see how the product has evolved and the insights it delivers.”

Andy Watt, CEO of Nearmap, said: “Nearmap has made strategic advances to transform its business and better serve the ever-changing needs of its growing customer base. We felt it was important for Nearmap to have a brand that reflected our focus on customer-centric solutions and the high standards of accuracy that our customers trust and expect. Our new brand not only highlights the power of collaboration and humanity in an ever-changing environment, it also puts the customer at the heart where they truly deserve to be.”

Going forward, the Nearmap brand will symbolize an unwavering commitment to providing comprehensive end-to-end location intelligence solutions, giving customers access to the most innovative products.

About Nearmap Nearmap is a location intelligence provider that delivers consistent, reliable, high-resolution imagery, insights, and answers that customers trust to create meaningful change in the world and move industries forward. Leveraging a unique patented camera system, image capture, AI, geospatial tools, and advanced SaaS platform, Nearmap users receive tailored solutions for complex challenges. Nearmap captures large urban areas across the US, Canada, Australia, and New Zealand several times each year and makes content instantly available in the cloud via a web app or API integration. Founded in Australia in 2007, Nearmap exists as a trusted source of information shaping a livable world. For more information, please visit www.nearmap.com.

Media Contact: Taylor Senicola[email protected]

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