Analysts say Apple will overtake Google and Huawei in China's smartphone market

Apple Store in Hong Kong, China. Photo: Serene Lee/SOPA Images/LightRocket (Getty Images)

Apple has finally reversed sluggish iPhone sales in China. Price cuts on Apple's new iPhones have helped turn around the company's slump in China's smartphone market, with the company's iPhone sales outperforming those of Google and Huawei during the country's annual shopping festival, according to analysts at Jefferies.

Apple has fixed several security issues in its devices this year.

618 is China's month-long online shopping festival that runs until June 18. Though the festival itself was less popular among Chinese shoppers this year, Apple shone brightly. According to analysts at Jefferies, in the five weeks around the festival – four weeks before to one week after June 18 – Apple's iPhone sales in China grew by a high single digit percentage compared to last year, taking into account delivery times, while smartphone sales from Google and Huawei grew by mid-single digits.

If iPhone discounts continue to be aggressive, market share losses will be limited, they wrote in a June 30 research note. Between now and the launch of the iPhone 16 (late September), we expect iPhone discounts to continue to be greater than Android flagships, likely due to Apple's need to defend its market share. [its] market share.

Apple posted its worst smartphone sales performance since the pandemic in the first quarter of 2024, with global iPhone sales down about 10% compared with the same period in 2023. The slump reflected a weak performance in China since the launch of the iPhone 15 last September. The company began discounting iPhone prices in China in January and then made further deep cuts in May.

iPhone sales are expected to grow significantly in the coming years as Apple has launched its AI project, Apple Intelligence, which will bring a host of AI-powered tools to its phones, including a major update to its voice assistant, Siri. Apple is also partnering with OpenAI to bring ChatGPT to its devices.

Sources 1/ https://Google.com/ 2/ https://qz.com/apple-iphones-google-huawei-china-smartphone-market-1851570195 The mention sources can contact us to remove/changing this article

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