Google makes progress towards 2025 plastic-free packaging goal

Google is moving closer to its goal of eliminating plastic packaging from new consumer electronics products by next year, according to its 2024 sustainability report released Tuesday.

Packaging for new Google products launched and manufactured in 2023 was at least 99% plastic-free, up from 96% in 2022. The data is based on the total weight of packaging for new Google Pixel, Nest, Chromecast and Fitbit retail products launched and manufactured worldwide in a given year. In 2020, Google set a goal to eliminate all plastic from its electronics packaging by 2025.

The company is working to achieve this goal by designing packaging for its Pixel, Nest, Chromecast and Fitbit to minimize the use of plastic, according to the report. Rival Apple said last fall that it plans to eliminate plastic from primary and secondary packaging for its electronics products by 2025.

The packaging for the Pixel 8 and Pixel 8 Pro smartphones, announced in October 2023, is 100% plastic-free. The first Pixel smartphone was launched in October 2016, and Google says it has made great strides in improving its Pixel packaging since then. In addition to eliminating plastic in the latest version of the packaging, the company has reduced the weight and volume of the packaging by at least 50%. According to the report, the smaller and lighter packaging means more devices can be transported in a single shipping container.

The report also said that Google is moving to fiber-based materials to make its packaging more recyclable, and that it continues to work with suppliers to develop plastic-free packaging solutions that are both protective and aesthetically pleasing.

But there are hurdles along the way. Transitioning away from plastic packaging is difficult because plastic-free alternatives for specific packaging needs are often not available, according to the report. Accelerating the transition away from plastics to more durable, reusable options requires innovation in both materials and the systems that enable the movement of goods through the economy, according to the report.

Last month, Google published a plastic-free packaging design guide for consumer electronics that is centered around five principles, including prioritizing recycling, minimizing waste, and protecting the product. The company hopes to use the guide as an open resource to accelerate sustainability efforts across the industry.

While Google made some progress on packaging, it regressed on other sustainability metrics. The company's total greenhouse gas emissions increased 13% year over year and 48% from its 2019 baseline. The company set a goal to reduce its Scope 1, 2 and 3 emissions by 50% by 2030. The increase was mostly due to rising data center energy consumption and supply chain emissions, according to the report.

The 2024 Sustainability Report includes data for the 2023 calendar year.

Sources 1/ https://Google.com/ 2/ https://www.packagingdive.com/news/google-esg-report-plastics-elimination-fiber-transition/720521/ The mention sources can contact us to remove/changing this article

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