Order E2E is moving to order redirects | Google Actions Center | Google for Developers

The company plans to transition its end-to-end food ordering experience to its Redirect product in 2024.

As a result of this transition, users will be able to[注文]With the click of a button, instead of creating a cart and paying on Google, customers can compare ordering options from the redirect provider and be linked directly to a partner platform or merchant website to complete the transaction. The redirect experience is currently available in the US, Canada, Australia, Germany and the UK.

Below are some important milestones and dates to note to ensure a smooth transition to the redirect experience:

Milestone Description Deadline Submit action URLs Start submitting action URLs using E2E feeds. June 30, 2024 Transition to redirect experience E2E consumer experiences in Google Search and Maps will start to degrade. Google will automatically convert your E2E feeds to redirect consumer experiences if you include action links. If you don't add action links to your feeds, they will no longer serve on Google. July 1, 2024 and later OwG Redirect Agreement Sign the revised Click-to-Accept Agreement and Program Terms before moving to native redirect integrations. You will receive the new agreement after submitting your interest form. Before you begin working on your native redirect integration. Native redirect integration partners must fully integrate with native redirect + menus. Your food ordering integration will no longer serve on Google if you don't integrate with a native redirect feed. January 31, 2025

If you need any additional guidance, feel free to reach out to our team.

The Ordering E2E development site will also be deprecated. Going forward, we will accommodate partners who provide action links from their Ordering E2E accounts. If you have an Ordering Redirect integration or are interested, please use the following button to visit the Ordering Redirect development site:

Sources 1/ https://Google.com/ 2/ https://developers.google.com/actions-center/verticals/ordering/e2e/transitioning-to-redirect/overview The mention sources can contact us to remove/changing this article

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