From algorithms to emissions: Google struggles with AI energy consumption | Tech News

2 min read Last Updated: July 4, 2024 | 12:06 PM IST

Tech giant Google's efforts to integrate artificial intelligence (AI) across its flagship products are raising serious environmental concerns: a surge in greenhouse gas emissions.

The company's latest environmental report showed that its emissions had increased by 48% since 2019, primarily due to increased energy use in its data centers and rising emissions from its supply chain.

AI systems, which require massive amounts of computing power housed in power-hungry data centers, have become essential to Google's operations. But this technological advancement comes at a cost: Each Google search consumes about 0.3 watt-hours of power, according to the International Energy Agency, but more complex AI tasks, like those managed by Google's advanced AI models, require significantly more power.

Google has acknowledged these environmental impacts and has committed to achieving net-zero emissions by 2030, a goal that is seen as highly ambitious given the uncertainty around the future environmental impact of AI. Google CEO Sundar Pichai has promoted AI as key to the company's strategy, integrating AI technologies such as Gemini into flagship products like search and the Google Assistant.

But the rapid growth of AI infrastructure presents challenges. Google's continued investments in expanding its data centers, which are essential for AI's computing needs, highlight the dilemma of balancing technological innovation with environmental sustainability. The company also acknowledges that its data center electricity usage is outpacing its efforts to switch to carbon-neutral energy sources.

Additionally, the water-guzzling cooling systems required to keep data centers at an optimum temperature are another sustainability challenge: Google aims to replace 120% of its freshwater use by 2030, but recent figures show progress has been slow, with only 18% replaced last year.

Still, the tech giant is creatively using AI to fight climate change. Projects such as a Google DeepMinds AI model trained to improve wind energy forecasting show the potential of AI to make renewable energy more efficient. Similarly, AI suggestions for fuel-efficient routes in Google Maps demonstrate the company's technological advancements and commitment to protecting the environment.

First Published: July 4, 2024 | 12:06 PM IST

Sources 1/ https://Google.com/ 2/ https://www.business-standard.com/technology/tech-news/from-algorithms-to-emissions-google-struggles-with-ai-s-energy-hunger-124070400314_1.html The mention sources can contact us to remove/changing this article

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