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Vogue Business AI Luxury Summit with Google explores AI applications and opportunities

 


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Vogue Business and Google hosted senior representatives from the fashion and luxury industries in Paris to discuss the challenges and opportunities of artificial intelligence. The half-day summit, held at Google France headquarters, brought together executives from Louis Vuitton, Chanel, Balenciaga, Hugo Boss, Isabel Marant and more.

Axel de Goursac, Director of LVMH Group's AI Factory, and Joel Barral, Senior Director of Research and Engineering at Google DeepMind, each spoke to Vogue Business' Senior Innovation Editor Magan McDowell about their work and the goals of AI in fashion. Additionally, Vogue Business' Paris Correspondent Laure Guilbaud spoke individually with the founders of four select startups using AI to deliver new solutions, while Vogue Business' Head of Advisory Anousha Couttigane shared highlights from a Vogue Business/Google study on the opportunities for AI in luxury.

Photo: Cesare Piazza

Key themes of the day included the need to prioritize human intuition and creativity, the need for a global agreement on AI regulation, use and standards, and more specifically the positive use of AI in terms of sustainability and reducing waste.

DeepMinds Barral shared how AlphaFold, the organization’s research into determining protein structures, could be used to more effectively process plastic waste through upcycling, etc. In the short term, she sees opportunities to use generative AI to automate and personalize aspects of customer service, help with sketching ideas, and interpret large text documents.

LVMH's AI factory is helping several of the group's brands test and use AI, de Goursac said. Already, AI is helping customer advisors identify the most appropriate customers to reach out to and adding contextual suggestions to customer interactions. Additionally, LVMH brands are using AI to improve inventory planning, including production volumes and allocation locations to reduce unsold goods.

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1/ https://Google.com/

2/ https://www.voguebusiness.com/story/events/vogue-business-ai-luxury-summit-with-google-examines-uses-and-opportunities

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