Google struggles to convince iPhone users to switch to its apps

Many people use Apple's iPhones, and most of them use the built-in Safari browser to search the web. This poses a challenge for Google, the world's most popular search engine. Google paid Apple a lot of money (about $20 billion) to be the default search engine on iPhones, which means that when someone types a search on their iPhone, Google runs the search in the background.

Google aims to grow iPhone app users: A billion-dollar balancing act

But Google wants people to search using its app and not just Safari, so that it can show them more ads and make more money. Over the past few years, Google has tried a few things to get more iPhone users to switch to its app.

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One idea was to offer special features only in the Google app, such as artificial intelligence (AI)-powered tools. Another was to let users upload short videos directly to Google Search, like TikTok or YouTube Shorts. But Google decided not to do either of these things, as it would anger users who prefer to use Safari.

So far, Google hasn't had much success getting more people to use its apps on the iPhone. Five years ago, only 25% of searches on the iPhone came through the Google app. Now, that number has risen slightly to 30%. Google would like to see that number grow, closer to 50%.

Google is struggling for a few reasons: Some people may be so used to Safari that they don't want to switch, some may worry that Google apps collect too much personal information, and Apple offers its own apps for a variety of uses that some people may prefer.

Going forward, Google needs to find new ways to attract iPhone users to its app. It may need to work with Apple to find a solution that satisfies everyone. It may also need to focus on further improving its app and providing exclusive features. It is also important for Google to make user privacy a top priority.

As technology continues to change, Google will need to adapt its approach to succeed in the iPhone app market.

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