Experience an Interactive AI Innovation Lab at the T&I NA Summit

Generative AI (genAI) is expected to be the hottest technology of 2024, changing how we interact with technology and disrupting every industry. But while it seems like it's being talked about everywhere, only 39% of online U.S. adults have actually used generative AI, according to Forresters' February 2024 Consumer Pulse Survey.

So let's test it out in some (friendly) competition!

Join us in the Innovation Lab at Forresters Technology & Innovation Summit North America, where you'll collaborate with other business and public sector leaders to not only try out the cutting edge of genAI, but also get hands-on practice in how to apply individual genAI models, and most importantly, do some good while you're at it.

Experience a vibrant afternoon of learning, experimentation and networking. In addition to running our Innovation Lab, we will also host an exclusive overview of the current and future of the genAI market and a fireside chat with our key sponsors.

Date: Monday, September 9th Time: 14:15 PM CST Location: JW Marriott Austin Build something fast!

To provide the perfect opportunity to showcase (and experiment with for ourselves) the capabilities of multimodal genAI, the innovation lab aims to work on creating a citizen nudge campaign, a messaging strategy that subtly nudges people towards positive behavioral choices.

Whether that’s building messaging around littering, distracted driving, pedestrian safety, or steps to improve public health, we’ll test how genAI can (or can’t) contribute to this effort.

In this interactive networking session, you will use genAI to collaborate with a team of business and public sector leaders, challenging them to:

Understand the civic issue. What behavior are you trying to address? How can genAI help you narrow the scope and clarify the nuances of the problem? How can genAI help you identify the alternative behaviors you’re trying to promote? Identify your target audience. It could be Gen Z. It could be retired baby boomers. It could be office workers or rideshare drivers. How can genAI help you identify and align with your target demographic? How can genAI help you build personas? Come up with a nudge slogan. What phrase will stick in people’s minds? How can genAI help you brainstorm and iterate on this catchy saying? Develop a creative video commercial. Here’s your chance to create the Super Bowl commercial of your dreams. How can genAI help you draft a creative script and storyboard? How can genAI help you transform those ideas into the video content you want? Pitch to a panel of investors to get funding for your idea. You will have up to three minutes to impress the prestigious judges with your commercial and plan for your nudge campaign.

The whole thing will take less than 3 hours, and it's sure to be a lot of fun. Space is limited, so register now. We hope to see you in Austin, Texas!

To register, please contact your account team or visit our website.

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