Sundar Pichai's Google launches internal prompt contest

Sundar Pichai and his team went back to basics to rapidly improve the effectiveness of their AI products in the real world by creating an internal prompt competition and awarding prizes to the winners.

Alphabet-owned Google has reportedly launched a Golden Prompt competition for its Gemini workspace product, which features a host of AI-powered productivity and collaboration tools, including email, calendars and meetings.

Golden prompts are instructions that you can provide to your bot to achieve efficient and accurate results.

The winning quiz contestant received prizes including a gold bomber jacket with a white Gemini symbol stitched on the back and spot bonuses, Business Insider reported, citing internal documents.

Google did not immediately respond to Fortune's request for comment or confirm the quantity or value of the prizes given out.

According to BI, Google explained the competition with its software employees by giving the example of small business owners trying to scrutinize all the online reviews left on Google Maps.

BI reported that the successful prompts in this scenario were: Every time we receive a new Google review from a customer, add it to the reviews sheet and suggest a response Let me review the response before publishing it on Google Maps.

Seven winners were selected from the competition. The challenges ranged from tracking and following up on business leads to flagging customers who need urgent attention. Other cases included tracking invoices and receipts, helping users find research on leads, and more.

Defining exactly how Google's AI products will work for consumers is a top priority for Pichai. On the company's earnings call on Tuesday, Pichai told analysts: “On the cloud and AI, I think that's going to be a big driver, obviously, over time.”

You're definitely seeing early use cases. But I think we're at a stage where we need to really dive deep into these use cases, these workflows, and drive deeper progress and derive value. I'm very optimistic that will happen. But these things take time.

Prompt 101

The latest surge in use cases follows Google's April update, which coached customers on how to use AI-powered Gemini in their workspaces.

Given the speed at which AI has been adopted since one OpenAI product was introduced to the market, this document may be necessary.

Ordinary people are trying to keep up with the big tech companies in the AI ​​race, partnering with ChatGPT, Bing, Gemini and others.

A Pew Research Center survey published last year found that the average American is generally aware of the use of AI, but it's mostly related to wearable technology that tracks health and activity.

However, 69% of respondents were unaware that AI is also used in many other products, from email services to music recommendations, suggesting a gap in understanding.

As a result, Google has very simple instructions for its users, which read: “Prompting is an art. If you don't get the results you want the first time, you may need to try a few different approaches to the prompt.”

From what we learned in the Workspace Labs program, the most successful prompts average about 21 words, but the prompts people often try without knowing this are usually fewer than nine words.

Not all of Gemini's rollouts have been without incident, and the Prompting 101 guide makes it clear that users may get unexpected results. The guide adds: “Before implementing any output from Gemini for your workspace, review it for clarity, relevance, and accuracy. And of course, most importantly, while Generative AI is meant to assist humans, the final output is up to you.”

Impress the analysts

Even though emerging technologies tend to surprise developers, the market remains impressed with Google's performance.

In its second-quarter earnings, Alphabet reported that revenue rose 14% year over year to nearly $85 billion, driven by search and cloud services.

Following the results, Goldman Sachs maintained its buy rating on Alphabet following the update. In a note published yesterday, analysts Eric Sheridan and Alex Vegliante wrote that continued revenue momentum and positive comments about the company's Gen-AI product were driving the stock higher.

He added: “As a leading AI/machine learning driven business, Alphabet believes it is uniquely positioned to benefit as the lines between advertising, commerce and media consumption blur over the next few years and become more useful across computing platforms including consumer desktop, consumer mobile and enterprise cloud computing.”

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