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Integral Ad Science announces brand protection partnership with Google

 


Digital Ad Verifier, Integral Ad Science (IAS), became the first verifier to integrate with Google Ads Data Hub (ADH), Google’s data platform for privacy-conscious advertisers.

The IAS integration allows advertisers to measure YouTube visibility, ad fraud and brand protection via ADH.

IAS CEO Lisa Utzschneider is excited that IAS is the first partner to offer advanced visibility, fraud and brand protection metrics through the Googles Ads Data Hub.

Marketers can now deliver a high-quality advertising experience to their YouTube audience while maintaining a high degree of data privacy.

Google Ads Data Hub allows advertisers to understand how ads work across screens while limiting the use of user data, allowing marketers to measure YouTube ad campaigns while allowing users to You can add a layer of privacy protection to your.

Marketers have identified a future that offers actionable, privacy-conscious consumer insights and media measurements,” said Prema Sampath, senior product manager at Google.

“We are pleased to announce that the Ads Data Hub advertisers can use the IAS measurement solution to support Google’s continued efforts and commitment to providing third-party measurements on YouTube.”

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