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Press Release: Hey, Google-Leave the Kids Away — Foxglove

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Hey, Google leaves kids alone and demands groundbreaking court demands from more than 5 million kids

The new proceedings aim to stop YouTube from spying on children under the age of 13 and compensate millions of underage users.

Google-owned YouTube regularly violates UK and European privacy laws, illegally targeting young children with addictive programming and collecting data for advertisers

A typical action is Europe’s first for tech companies on behalf of children and among the largest data actions ever.

Demand more than 2.5 billion losses from more than 5 million British children and parents

Google has illegally data-mined millions of children by profiling children under the age of 13 on YouTube, a video streaming service. This is a major proceeding filed in the High Court of the United Kingdom. The proceedings are the first representative proceedings for children filed against high-tech companies in the United Kingdom or Europe. The allegation that brought more than 5 million British children under the age of 13 and their parents to the High Court is that YouTube is benefiting from targeting child viewers, UK data protection that protects privacy rights It claims to be in violation of law and the EU’s General Data Protection Regulation (GDPR). If the proceedings are successful, millions of UK households with children watching YouTube could be renting hundreds of pounds. Representative of these millions of families is Duncan McCann, a researcher and father of three emerging digital economies. Duncan, the leading petitioner in the proceedings, has three children under the age of 13 who watch YouTube, collect data, and place ads targeted by Google. Google has touted YouTube’s popularity with children to advertisers for years. Ofcom, a British media regulator, reported this year that three-quarters of ages 5-15 and half of ages three-4 are watching it. In marketing material to toy makers Mattel (making Barbie) and Hasbro (making My Little Pony and Play-Doh), Google boasted that YouTube was a new Saturday morning cartoon. Children aged 6 to 11 unanimously voted for the top TV channels as their favorite website for children aged 2 to 12. Targeting children with advertising is exploitative, illegal and harmful. Psychological studies show that toddlers have a hard time distinguishing between regular videos and ads, which can be greatly influenced by what they see and put more pressure on families who are already nervous. On YouTube around the market, a disturbing video ecosystem that catches children’s attention is thriving. YouTube’s algorithms are tuned to maximize engagement and keep kids staying on the platform longer (because the longer you spend on the platform, the more ads will be served and Google will benefit more. ). Uploading increasingly bizarre and addictive videos to YouTube to win engagement competition and earn advertising revenue. This has introduced children’s videos, surprise eggs, and unpacking videos that have been watched millions of times on YouTube and are clearly aimed at children. In the United States, Google had already paid regulators to spy on children. Last year, Google was forced to pay the US Federal Trade Commission (FTC) a record $ 170 million for alleged violations of the US Children’s Privacy Act, COPPA. The proceedings have been filed by Housefeld & Co LLP. Foxglove, a non-profit organization of technical justice, is a co-lawyer. Barristers are Jerry Fasenna QC and Nik Grubeck of the Moncton Chamber of Commerce. Duncan McCann, the leading petitioner of the proceedings, said my kids love YouTube and I want them to be able to use it. But paying for it in private life and mental health of children is not free. I try to be relatively aware of what’s happening with my kids’ data online, but it’s still impossible to counter Google’s lures and influence due to its ability to monitor. There is a great power imbalance between us and them that needs to be corrected. Foxglove director Cori Crider says Google’s efforts to get children’s attention, from suspicious kids to videos of opening toy boxes, have turned every corner of YouTube into a weird, colorful nightmare. .. This case isn’t just about advertising. The actual price of YouTube’s free service is for children who are dependent, influenced and used by Google. Data mining for children under the age of 13 is already illegal, but Google won’t sort out that behavior until it’s forced into court. Oliver Hayes, the campaign leader of the Global Action Plan, which has launched an ad-free childhood campaign in conjunction with the case, said, “Because elementary school students are being followed around YouTube, advertisers can get products. When the family is facing unprecedented tension and all meaningless purchases are exacerbating the climate crisis, the last thing parents need is their children. Manipulative and invasive advertising that urges people to buy more. Housefeld partner Leslie Hannah, who is conducting the lawsuit, said that British and European law is for all citizens. He said it is there to protect the privacy and data rights of YouTube and imposes special protection on children. However, Google continues to violate these laws. The company has been in England and Wales. Must be detained to pay explanations and compensation to all families using YouTube. Contact: Martha Dark (Foxglove) [email protected] / 0207 1835 926 Notes to Editors

For families in England and Wales who are using YouTube and have children who are interested in registering as a claimant, the Foxglove website and https://www.youtubedataclaim.co with details of the claim. You need to access .uk /.

The Case Advisory Board, a group of official allegations advisors, includes outstanding children and digital rights professionals. BaronessBeeban Kidron OBE, Chair of the Children’s Rights Group 5 Rights. Oliver Hayes, a global action plan, an environmental group working to curb excessive advertising. Dr. Reuben Binns, a computer scientist at Oxford and the first technology fellow at ICO. And books. Michael Tugenhat of Justice, a longtime senior media judge in the UK.

The Global Action Plan publishes a detailed study of the harm to children caused by invasive advertising. You can get it here.

In children’s polls, more children than doctors and astronauts repeatedly want to be YouTubers full-time.

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