One day, another Google product was discontinued. This time is Google Pixel.
Despite being one of the largest tech companies, Google’s interest in and commitment to its products is short-lived. Google had the power to be at the forefront of communication during the pandemic, but the current stack of six applications puts the company in a pinch.
Please flash back in 2013. You are Google and Android is really popular. Apple has an iMessage platform, so create your own platform that works with all products. Therefore, Hangouts was devised. It takes your text message and syncs it with your device. It has built-in video conferencing, you can make phone calls, and you can do it all as a sidebar in Gmail depending on your communication needs.
So what did Google do to take advantage of this? Ignore the vision of Hangouts and fragment it. Over the next seven years, features that worked cross-platform on mobile and desktop will be transformed into individual apps such as Google Duo for video calls, Google Messages for text messages, and short-lived Google Allo instead of Hangouts. Split, alongside a naughty attempt to insert a message into YouTube or Google Photos.
The story of Google trying a messaging app seems ironic during a pandemic. With no single app for video conferencing and communication, competitors such as Zoom have grown rapidly as a reliable video conferencing platform. In response, Google has released an enterprise version of Hangouts – Meet – to the public for free, but the damage has already occurred. Zoom has become synonymous with video calling, and Google has been left behind trying to reintegrate Meet into Gmail while the original Hangouts were gradually removed and forgotten.
I’ve had Meet used a few times on rare occasions, but it’s very convincing with Google using voice transcription technology that produces real-time subtitles during a call. For education, I think it’s great because you can follow captions even if you miss something, and you can easily handle captions with multiple people.
Google had everything it needed to dominate the telecommuting niche. Instead, it has become synonymous with video calling, centered on Zoom, which just launched stock in 2019. It’s Zoom, not Google, which has a deep connection to education and business. Google couldn’t create a compelling service to support it.
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