Antonio Arcidia Cono, Director of EBU Technology & Innovation
Pandemic has the opportunity to accelerate towards “remote and distributed production that relies on IP infrastructure and the cloud, and a mature new delivery infrastructure that integrates a new generation of IP-based broadcast, multicast, and edgecasting modes.” Brought. Technology and Innovation Antonio Arcidiacono writes. This editorial was first published in the September issue of tech-i magazine quarterly.
COVID-19 has opened the door. It’s time to overcome that, embrace the new reality, and realize the positive opportunities it brings. In short, this means accelerating to remote decentralized production that relies on IP infrastructure and the cloud. It also has a mature new delivery infrastructure that integrates a new generation of IP-based broadcast, multicast, and edgecasting modes.
New remote production requirements that have emerged strongly over the last few months have led to new solutions and a new backbone for cost-effective and flexible production, leading the existing experience of production supported by Live IP and 5G to new solutions. We support you to become. A strategy that can optimize resources. Ultimately, it aims to enable European public broadcasters to create, recommend, and customize content with new attributes that add value to citizens as curious and informed and responsible individuals. I will.
However, it is important to emphasize that you do not “copy” them, even if interactions with existing models developed by existing Internet companies are an important part of the process (see page 6 of tech-i Magazine 045). reference). .. Rather, it proposes a unique way to serve European citizens and support European media sovereignty. AI-based languages and recommended tools focus on informing, educating, and entertaining “new citizens” using a common technology foundation in different applications / industries. Infrastructure with a decentralized online cloud enables the development of new formats that involve thousands of end users interactively.
However, all theories are correct and good. We need to translate this into action, which requires energy. Therefore, my role and the role of the T & I team promote the resources and expertise available to each EBU member, propose new ideas and related products and services, aggregate those resources, and innovate edge (goals). Is to build an innovation that stays in one of the. And the reason for the existence of public service media.
A practical implementation of our vision has already been translated into a series of successful initiatives. This includes expanding PEACH personalization and recommended tools, launching the EuroVOX project (page 14), and creating a 5G media action group that represents the media industry in the 5G ecosystem (page 5).
This crisis is accelerating innovation projects throughout the PSM community. Helps avoid natural resistance to change and overcome comfort zone protection. One example of membership is a cloud-based production solution jointly developed by VRT and RTBF in Belgium, which quickly moved from experimental ideas to products (page 7).
Almost all EBU members join forces in a common direction with their willingness to attend weekly roundtables, suggesting solutions and new ideas, and offering new and more effective offers to viewers who are looking again. The same stimulus to create was seen “attention” to PSM. A new initiative, unveiled in the coming months, has finally obtained a convergent quantum of energy that allows electrons to jump into a flowing energy band without “traditional” resistance. New projects are now actively supported by a large number of EBU members and often collaborate with the entire media industry.
The combination of EBU member content and expertise has enabled us to create new product initiatives that better inform, educate and entertain European citizens. European institutions are additional accelerators that can embody these initiatives and help us continue to resonate beyond the critical periods in which we live.
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