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NVIDIA raises issue with new Ampere RTX 30 gaming GPU



NVIDIA’s (NASDAQ: NVDA) gaming segment has recorded strong sales this year, but competition will intensify this fall. The new holiday card and gaming console will launch this holiday with a custom processor from rival Advanced Micro Devices (NASDAQ: AMD). But NVIDIA may get the answer with the new Ampere RTX 30 gaming card announced on September 1st.

What’s inside the Ampere RTX

According to NVIDIA, the RTX 30 series delivers up to twice the performance of previous Turing generations when used for ray tracing.NVIDIA initially introduced ray tracing with a Turing RTX card in 2018. Rendered more accurate lighting and shadow effects in-game.

Overall, the new Ampere gaming chip has 28 billion transistors. That’s well over 15.4 billion under the hood of Microsoft’s (NASDAQ: MSFT) Xbox Series X.

Ampere RTX 3080 GPU. Image source: NVIDIA.

NVIDIA has significantly improved performance over using Turing over Pascal in 2018. In a press release, NVIDIA called these GPUs “the biggest intergenerational leap in GeForce history.” The specifications and pricing of these new cards are clearly aimed at launching a competitive product before the busy holiday season when the new console is launched.

At the top is the RTX 3090. Powerful enough to run the game at 60 frames per second at 8K resolution. As CEO Jensen Huang said, “this is unusual.” It’s very fast, and most gamers won’t need that much graphics power, especially at the high price of $ 1,499.

The 3090 meets the highest performance needs, so there’s plenty of room for NVIDIA to offer excellent gaming performance at a price that competes with Sony (NYSE: SNE) PlayStation 5 and Microsoft’s Xbox Series X for this holiday.

The RTX 3080 costs $ 699, twice as fast as the RTX 2080. You can run a game at 60 frames per second at 4K resolution. The PlayStation 5 runs on 16 GB of GDDR6 memory with a memory bandwidth of 448 GB per second, while the 3080 is based on AORUS specifications with a maximum memory bandwidth of 760 GB / sec and 10 GB of high-speed GDDR6X type of memory. It works. Gigabyte’s Xtreme model.

The 3080 is faster than the RTX 2080 Super, which sells for $ 729, but is offered at a lower price.

However, NVIDIA may have reached the sweet spot with the RTX 3070. That’s less than half the price of NVIDIA’s most powerful RTX card (2080 Ti), but NVIDIA is said to be faster.

Image source: NVIDIA.

The 3070 will be sold at a competitive price of $ 499. This is the same price that was just announced on the Xbox Series X.

The new Ampere RTX 30 GPU is what NVIDIA needed to offer to maintain its lead in the discrete GPU market, offering a genuine performance upgrade beyond the Turing RTX.

According to Jon Peddie Research, NVIDIA gained a 78% market share in the add-in board market, expanding its lead over AMD in the second quarter. It increased from 69% in the first quarter and 68% in the same period of the previous year.

NVIDIA goes beyond graphics to appeal to gamers

NVIDIA not only punched in with Ampere cards, but also used new software tools such as NVIDIA Reflex and NVIDIA Broadcast to run up to serve those who want to play esports titles and stream gameplay. I am.

NVIDIA Reflex helps esports enthusiasts get a little faster with triggers in competitive shooters like Valorant. Reflex helps reduce latency or the speed at which mouse clicks appear on the screen during gameplay. This is perfect for their alleys, as most NVIDIA users play esports games.

NVIDIA Broadcast uses artificial intelligence to paint virtual backgrounds behind streamers without the use of a physical green screen. Streaming continues to grow, with millions of users trying it out each year, and this new feature makes it even easier to get started with new streamers.

NVIDIA launches first strike with AMD

By the last quarter, less than one-third of NVIDIA GeForce users’ total installation base had upgraded to RTX GPUs. The new Ampere GPUs have the potential to accelerate the upgrade cycle over the next year, especially as more games are beginning to be leveraged. Ray tracing technology.

AMD plans to announce a new graphics processor for games with RDNA 2 GPUs later this year. These cards may offer similar performance to what NVIDIA has in Ampere, but NVIDIA has done what it needs to do with this release. This was to give PC gamers an attractive option to stay on their PC instead of dropping $ 500 on a new console. ..

NVIDIA does more than just offer upgraded graphics performance. NVIDIA uses new creative tools such as Reflex and Broadcast to provide all the tools gamers need to handle everything they throw into their machines, both in hardware and software, for PC gaming. I’m trying to enter the market.

Shortly after the announcement, investors gave NVIDIA a big thumbs up by raising its share price by 7%.

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