Google’s YouTube has launched a rival to TikTok called YouTube shorts.
The app was deployed in India before arriving in other countries, allowing users to create and publish 15-second videos using tools already available on TikTok. Control the speed of your footage by stringing multiple video clips and setting them to music from a library of popular songs.
However, YouTube shorts are not standalone products. Instead, it will be burned within the existing YouTube mobile app. Google also indicates that it plans to modify the YouTube home page to add a new section dedicated to short clips to make it easier to find.
But why launch it first in India? In June, TikTok was banned over concerns that China-owned video sharing apps could be a potential espionage threat. As a result, YouTube shorts arrive in India when many local users are looking for alternatives.
Although TikTok denies that it poses a security threat, the app faces the same espionage charges in the United States. The Trump administration has threatened to ban it, but TikTok reportedly signed a deal yesterday with Oracle to run a video-sharing app. Whether the deal will soften the White House remains unclear at this time.
For YouTube, the platform first released YouTube Shorts for Android users in India and then expanded to iOS. Country users can start making videos using the new “+” icon at the bottom of the app. This allows you to upload regular clips or YouTube short shorts.
“We will learn from you and listen to your feedback as we add more features and expand into more countries in the coming months,” YouTube wrote in today’s announcement. I will.
Facebook has also created a rival to TikTok on Instagram Reels. It also lives on Instagram, but some tech journalists are confused.
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