Sony is expanding the a7 full-frame camera series with brand new model types. This is the first time it has been seen since the launch of the first a7S model in 2014. We sell a slimmer and more affordable version of the best-a7 III called the a7C, but with few compromises.
The a7C replaces the central viewfinder, SLR-style frame used in other a7 models, and supports the rangefinder-style design that Sony has used in the APS-C a6000 series for nearly a decade. In other words, the EVF of the camera is a bit small (0.59x, 2.36 million dots), but dropping the hump in the raised viewfinder helps to make the entire package a little smaller.
Sony has touted the camera as the world’s smallest full-frame model, but there are some caveats. Sony only compares models that include stabilization, mechanical shutters and EVF. The Sigma fp is actually a bit smaller and lighter, but at 17.9 ounces and 2.8 x 4.9 x 2.3 inches, the a7C is by no means heavy.
With the exception of the small EVF, there are few compromises to achieving a smaller, more affordable camera. After all, Sony uses the same 24MP full-frame sensor as the a7 III, with a new processor and a better autofocus system found on recent models. Includes face and eye detection for both humans and pets, and Sony’s subject tracking is exceptional.
The body is protected from dust and splashes, and the chassis has a new magnesium alloy design. The front control wheel is down, but in addition to the dials on the top and back, there’s also a touch LCD that points vlogs and selfies to the front. The console has one memory card slot that supports UHS-II SDXC media.
Equipped with an in-body camera shake correction function. The a7C features a newly designed 5-axis system. It has been reduced in size to fit. The body is about the same size as the stabilized a6600, but the full frame sensor is twice as large. The IBIS system promises to keep 24MP images crisp and 4K video without jitter.
Battery life is the best on the a7 camera. It is rated for 740 images and 225 minutes of video capture and uses the same Z-series battery used in other modern a7 cameras. The day was won by the miniaturization of the EVF and other improvements in power management. Sony mirrorless cameras offer twice as much battery power as many competitors.
There is no flash, but there is a hot shoe for attaching an external flash or digital microphone, and a normal connection arrangement for video (micro HDMI, 3.5mm microphone and headphones), and a USB-C port for charging, data transfer, and Use of a webcam. Includes dual band Wi-Fi and Bluetooth.
Sony is also offering a new compact flash, the HVL-F28RM. For only $ 250, it looks like it’s definitely worth it and includes a wireless transmitter to control other Sony flashes.
Similarly, the a7C has a new sophisticated kit lens. The FE 28-60mm F4-5.6 has a slightly narrower zoom range and less stability than the older FE 28-70mm F3.5-5.6 IS, but it provides sharper photos and the camera body is more stable. .. At launch, it can only be purchased with the a7C, but Sony plans to sell it independently next year.
Sony a7C (Image: Sony)
I haven’t had a chance to use a7C yet, but it’s certainly interesting on paper. If you’re not happy with the size of your full-frame camera system and have opted for APS-C or Micro Four Thirds instead, take a look. Similarly, this should hit the vlog crowd. The forward-looking screen and IBIS system are great for video, and the full-frame sensor and lens are net shots with a naturally blurred background.
The Sony a7C is sold as a main unit only or as a bundle with an FE 28-60mm lens. Color options include a version that is all black (with a photo) or mostly black, but with a silver top plate.
The console costs $ 1,799.99 ($ 2,399.99 in Canada) and the kit is available for $ 2,099.99 ($ 2,699 CAD). Both will ship in November.
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