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Google says the issuer’s bargaining code works, but needs to be changed

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Mel Silva |

Google has proposed three major changes to the federal government’s plan to charge for paid news news media for content. It states that it does not work in its current form.

Since the government outlined the draft news media negotiation code in July, the tech giant has launched a public campaign against the law. This includes an open letter written by local managing director Mel Silva and digital advertising claiming both draft code dramatically worsening Google search and YouTube in Australia.

Now, in another open letter, Google outlined three important changes that we would like to see in order for the draft code to work.

According to Silva’s letter, these adjustments are, among other things, necessary to ensure full and fair access to Google Search and YouTube.

Proposing changes to the bill to reach actionable code will allow us to move on to building a strong digital economy for Australia’s future. Do everything you can to ensure that the final version of the law is better and fairer. It works for you and Australia.

The first issue Google emphasizes is that the draft code forces it like Facebook to proactively notify news publishers of major changes to searches and other products, minimizing their impact. Tell them how to suppress it.

Google argues that this requirement harms YouTube and small creators and businesses across search that aren’t given the same information as news publishers. It also slows down the upgrade, which makes the search worse for the user.

Instead, Google suggests that this requirement be amended to require only reasonable notification of material and practical changes.

The draft code also needs to tell the news business how Google can access user data. Google states that this should be fixed to specify that there is no need to share additional data in addition to the data already provided by the publisher.

Google’s last proposed amendment modifies the code’s one-sided negotiations to take into account the value that both sides bring to the table and prevent the news business from being treated more specially at the expense of other Australians. I am proposing to do it.

Facebook is also countering the proposed code, threatening to simply remove all Australian news content if legislation is enacted.

Do you have anything to say about this? Share your thoughts in the comments section below. Or, if you have any news or tips, please contact us at [email protected]

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