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EA is completely killing the original name



Screenshot: EA

Nine years after the climax, the origin name is gone. From now on, EA will simply refer to the PC game client as the EA desktop app.

Video game publishers announced the move in an interview with The renaming is part of a major overhaul of the platform aimed at creating a smoother, faster, social-oriented experience for players, to connect with people they want to play with in the games they want to play. It’s the perfect place.

Origin was launched in 2011 as home to EA games, like the Blizzards client, but is intended to eventually become a storefront that may one day be comparable to Steam. Even though EA made Origin the exclusive location for many of the biggest franchises on the PC and eventually added a game subscription called Origin Access, that day never came.

That’s one of the things I ask. We will give you 18 months to 2 years. And if you sit here two years later, then start thinking. Peter Moore, then Chief Operating Officer, told Kotaku in 2012. Being able to build your own direct platform with consumers is the future of the digital world. Moore left EA at the Liverpool Football Club in 2017 and was CEO until last month.

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Earlier this summer, EA finally brought a bunch of Origin-only games to Steam, and since then has renamed the Origins subscription service to EA Play and added it to Steam. I think EA SVP Mike Blank has responded to GamesIndustry.Biz more effectively than ever to meet the needs of today’s players. Steam is part of that.

If you can’t beat them …

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