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Discount retailer TJ Morris is leveraging Hitachi Europe’s new motion sensor technology to build signal queue systems for home bargain stores in 550 locations across the UK.

The Hitachis 3D LiDAR (TOF) motion sensor installed at the doorway of the store counts people entering and exiting at the same time. If the traffic light is green, the customer can enter the store. If it’s red, the customer needs to be outdoors until someone leaves.

Sensors can also detect the shape and movement of people and track customers as they move through the store by identifying where they stopped by and who passed by. Hitachi Europe emphasizes that, unlike CCTV cameras, sensors provide real-time insights without collecting personal information.

Joe Morris, Innovation Director at TJ Morris, said: Over the past few months, the retail environment has changed and needed to adapt quickly to new practices. New and innovative technologies have played an important role in providing our customers with a safe and comfortable shopping experience.

By working directly with manufacturers like Hitachi to actively contribute and share knowledge, we were ultimately able to provide better solutions tailored to our store. We believe that the features and applications of Hitachis 3D LiDAR sensors are innovative for the retail industry and offer both great value and future opportunities.

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