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Apple Trials represents a retail format for Genius Bar appointments and pick-up of online orders




Apple is trying to bring a new retail experience to the forefront with online orders and upcoming express pickups at the Genius Bar, while keeping customer and staff safety a top priority during the ongoing global health crisis. ..

Image credited to PopVox co-founder and CEO Marci Harris through TwitterVubbed “Apple Express”. A temporary retail format for physical stores is being tested at Apple Burlingame in California. The location is an in-store hub with a partition at the entrance, including a serving counter with a Perspecs window shield, a central display case with popular accessories for purchase, and a surrounding wall that blocks the appropriate manufacturing site. there is.

The black dots on the floor in front of the temporary façade indicate where visitors should stand to observe social distance measurements. Based on the photo, the system allows one customer to come to each serving window at a time, but customers with pre-booked reservations can be queued outside.

While the QR code that links to Apple’s support personnel and the official website is displayed on another sign, the customer prepares the QR code with the appointment and the government-issued ID and is available for: You have to wait for an Apple representative.

It’s unclear if Apple plans to expand the “Apple Express” retail system shown here to other stores in California or other US states, but if the trial is successful, the US will continue to work. Therefore, it will be deployed nationwide. With a pandemic.

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