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Google faces a grill of advertising business before the U.S. Senate Antitrust Commission



Washington (Reuters)-Alphabet Inc’s Google was asked about its advertising business at a hearing on Tuesday, focusing specifically on whether it made a profit by exploiting its advantage in online advertising.

Senator Mikely, a Republican and chair of the U.S. Senate’s Antitrust Committee, could also put pressure on Google to claim that advertising service pricing is unclear as critics complain. Highly sexual.

Lee is expected to express concern that Google may have broken US antitrust laws, according to a source from the commission.

Tech giants have made a series of purchases, including DoubleClick and AdMob, to help them become a major player in online advertising. Google has a firm grasp of each of the many steps between an advertiser considering placing an ad and a website considering hosting it.

The panel hears from Don Harrison, who took over the head of corporate development at Google in 2012, which oversees advertising partnerships with other companies.

Harrison, who testified when Google had few friends in Washington, said that one of Google’s strong rivals, Inc and Facebook Inc, has a crowded and competitive advertising technology ecosystem and advertising technology fees. Claim to have gone down.

Harrison is also expected to argue that advertising is important to support free websites, including Google Search.

A hearing will be held as the US Department of Justice is expected to file a proceeding against Google within a few weeks, according to sources familiar with the matter.

Senator Amy Klobuchar, a top Democrat of the Commission, has expressed support for the Justice Department’s investigation. Two other lawmakers who questioned Google, Republican Senator Josh Hawley, and Democrat Richard Blumenthal are also on the panel.

Google critics say it uses search to market its shopping, mapping and other services rather than giving a neutral response. Others claim to be unfairly endorsing the service on Android.

(Report by Diane Bartz, edited by Tom Brown)

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