China’s wireless earphone market grew 24% year-on-year in the first half, with 42.56 million devices shipped. Fully wireless earphones accounted for 64% of the total, up 49% from the previous year. Apple leads the market with a 18.1% share, followed by Huawei with 10.1%, Xiaomi and Amoi with 8.3% each, and Edifier with 5.6%. Other players combined are 49.6%, slightly below half of the market.
IDC calls the market very competitive, as evidenced by the fact that the top three companies in the Bluetooth headset market make up only 37% of the total. Consumers are driving the market because of features such as portability, auto-detection, and fast connectivity when replacing earphones. Demand is rising across pandemics, and more and more people are using earphones for home offices and study.
Rapid growth of active noise canceling function
Active noise canceling products on the market accounted for 30% of the total H1 and showed an increase of 122%. This percentage will increase rapidly in the future as more vendors add features to their flagship products. As technology matures, so does the average price of active noise reduction products, allowing small and medium-sized manufacturers to take advantage of this feature.
On the other hand, interaction methods include a lot of touch, voice, body sensing, and light sensing, so biosensing technology will see more applications in the future, especially in sports and health scenarios.
Finally, IDC pointed out that the development of the smart speaker market is driving consumer preference for voice dialogue. Here, true wireless headphones have become a suitable carrier device for voice portals in mobile scenarios used to call and control mobile phone and watch apps. In the future, collaboration between headphones, mobile phones, and applications will eventually bring more applications into the mobile voice interaction ecosystem.
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