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Google announces new search update to help local shopping – WWD



To keep an eye out for news from Facebook, Apple, and Amazon this week, Google made its own announcement on Wednesday, all about updates to local shopping features.

To provide more visibility into what shoppers are nearby and which retailers offer curbside or in-store pickup, this tech giant has made product search results on the online shopping tab. We have revamped the way we provide.

Shoppers have filtered to “close” to the products sold in their area. You can now add “near” or “near” to your search query to limit the results to local inventory from the beginning. With the neighborhood filter, a Local Stores card pops up with a map showing grouped inventory and its location underneath nearby stores.

Google has been working to make important retail information more visible, such as location, opening hours, and pickup options. According to the blog, “in the last few months, searches for” curbside pickups “and” safe shopping “have increased tenfold. “

To make this information easily accessible to people, the company has devised a new label for curbs and over-the-counter receipts.

The goal of these updates is to “remove some of the unknown” to mitigate the general public’s jitter on shopping directly, the company said.

The changes may not be as noticeable as the latest announcements from rival tech companies, or the unique flashy introduction of the latest Pixel smartphones last month. But this week, a search update managed to fill in the key blanks.

Permanent closure of shopping and retail has reached new standards, according to Yelp’s latest economic impact report released Wednesday. As of August 31, nearly 60% of US companies that closed Yelp reported that they wouldn’t reopen, up 10% from mid-July.

Meanwhile, consumer spending slowed in August and unemployment benefits were depleted for millions of Americans.

These updates to product search may not lead this week’s tech news cycle, but it may make more sense to these stores and the consumers who depend on them.

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