Russian food retailer X5 Retail Group has launched a contactless shopping system that can be accessed from a mobile app.
It utilizes in-house developed Express Scan technology.
Customers download the Express Scan app to scan their products (using a QR code) and pay on their mobile phone before leaving the store without having to use regular checkouts.
To connect to this system, users can register using their X5 ID. This is a new system that allows users to access multiple services provided by X5 and its chains after one registration. Express Scan does not support the purchase of alcohol or tobacco products. Customers can link their MasterCard and Visa cards to their app profile, or use Apple Pay or Google Pay.
The Android and iPhone apps will be piloted on two X5 chains until September, after which the service will be fully deployed.
The world is still dealing with the harsh epidemiological situation, and personal safety is at the forefront. Igor Shekhterman, CEO of X5 Retail Group, said this is especially true in the retail case, when deciding where and where to buy food.
We align with the needs of our audience and our customer journey. This allows for completely contact-free, fast and secure shopping with user-friendly scanning and mobile payment technology, with no cashier interaction.
The X5 also worked with VTB Bank to process the first Alipay payments at the Pyaterochka store, paving the way for a wider integration of technology in the chain.
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