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Breimport Systems Thinking: A model for integrating high tech and project management around the world



Holland Innovative has played a key role in Brainport Eindhoven’s success story for many years. Therefore, it is time to put the story around the integrated method of system engineering. Complete Project Manager, created by Roel Wessels, is now available in Dutch, English and German. This is an important addition to existing training courses.

The example is a little different, the language usage is a bit overwhelming here and there, but apart from that, the formula of success hasn’t changed. After the Dutch and English editions, full project managers are also available in German. Author Roel Wessels is not only personally proud of the results, but also very fortunate to be able to give something that did not yet exist in the industry.

The German book felt logical to Wessel’s employer, the Dutch Innovative. “Germany is a country of technology and it is always very rewarding to work with Germany’s neighbors,” says CEO Hans Misuke. “This book and its accompanying masterclasss combine the project management profession with the product development and systems engineering profession. At Breimport, we know how to reach the top in the development and realization of megacomplex systems. We can accelerate even faster by looking for connections with major institutions and players around the world. ”

Want to know more about the importance and capabilities of systems engineering within Breeint Eindhoven? Then read this short series.

The original version of The Complete Project Manager has already found its way for many engineers who wanted to be proficient in project management. Not only large companies such as DAF Trucks, VDL, ASML and Thermo Fisher, but also the student team at Eindhoven University of Technology could take advantage of this. Over the years, the 83,000 words and many models of the book have proven to be the perfect addition to the training sessions that Wessel has continued to offer on its themes on behalf of Holland Innovative. Therefore, the book is also the “system thinking” business card that characterizes Breacht Eindhoven. Misuke: “Essential solutions, personal development, leadership, action, meeting and connecting. That’s how our ecosystem succeeds, but it’s also one of the keys to project managers in the wider world of technology. . “


But are there enough project managers to cover this knowledge? Wessel: “Of course there is. It’s a misconception that a project team should only have one project manager. After all, project management is a skill that every team member should master. Therefore, this book is It’s intended for everyone who works occasionally on a project or is otherwise responsible for the results. ”Most of the success is to show leadership. “Knowledge workers (mainly mechanics or software engineer technicians, as well as people in the business or service sector) also need to be able to accommodate their autonomy and self-management teams, even if they look scary at first glance. Even everyone must be able to act as a project leader. I show that controlling and taking responsibility for people is actually incredibly cool. “

Wessel’s book, in addition to his own insights, provides an overview of the comprehensive playfield of business theory, from traditional to the latest Agile insights. “Rather than arranging all these methodologies side by side, we show how they are connected and applicable together. After all, systems thinking requires interdisciplinary collaboration, and another” Speaking a “administrative language” should not be a barrier to this. ”

Moreover, by pulling everything into its essence, Wessel says you can speak the language of the audience. “I already noticed when I was working at DAF. At some point, the first people who worked at Fokker Airplanes got together and the company was forcibly shut down. In principle, they said we were at DAF. I learned the same profession as I did, but I was accustomed to a completely different selection process with a specific set of considerations. Simply put, in the aviation industry, emergency lanes where products turn when unlucky. there is not.”

Thoroughness and looseness

Finding the “language of the audience” wasn’t just a matter of finding the right words for the German version. Wessel: “With my German colleague Jrg Bewerunge, I spent months looking for the right balance between German Grundrickate (which I love very much) and Dutch rocker height. At first I thought I should omit all the jokes and jokes contained in this book, but in the end I didn’t choose it. After all, the combination of content and humor is my book And the master class is what they are and what they make: Germans expect this from us. In this way, style without getting into the allergic realm of the average German reader. I was able to maintain. “

An additional advantage is that Wessel is also aware of this German tendency towards perfectionism in the world of technology, which he usually trains in Germany. “Project managers have a natural tendency to try to provide the perfect solution, but that is not always the best choice. After all, if you want to provide a solution to your customers, that solution is This can lead to delays in movement, as it is often unavailable immediately. I call this submarine action. Even if you don’t know all the answers yet, take action early and go outside. It’s much more effective to involve the world of. After all, in a complex interdisciplinary environment, no one can be a hero by doing it as an individual. On the contrary, you dare to get involved in that environment. If you try to move it, you are a hero. Then the solution runs automatically. In addition, it keeps the client and team connected.

Mini launch

For the release of this book, Holland Innovative chose a series of mini releases. “In that respect, these times in Corona actually help us,” says Misuke. “Being digitally active has become much easier and more commonplace, and our trainers have become proficient in digital interaction, and we also know that we can conquer the world of project management step by step, so a series of minis. With the launch, we’re heading in the right direction. “

The virtual release involves an interview and a master class. “We make the most of our existing contacts. For example, in Germany we already have partners such as Bosch, MTU, Itron and the University of Stuttgart. There are many opportunities to collaborate with Hanover Messe. I think there is, and of course, our international customer in the Netherlands: we already offer master classes in English and German here. In summary, this is Roel’s keynote and vitality. This is a great opportunity for us to broaden and boost this expertise within the company.

want to know more? Would you like to book a masterclass directly or order a book first? Here you can find all the information.

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