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Google search changes make shopping in-store easier



Google updates shopping search results to help customers find ways to pick up products locally.

As the pandemic continues, Google aims to combine the safety of online shopping with instant in-store purchases.

According to Google, the number of searches for “curveside pickup” and “safe shopping” has increased tenfold in the last few months.

Recently, when shopping directly, customers ask a few questions, but finding the answer is not always easy. such as:

Are there any stores or products in stock that have been reopened? Do you offer services that minimize contact with shoppers and time spent in stores?

To answer these questions, Google has made some enhancements to its shopping search results.

These changes are designed to make it easier and safer for customers to shop at nearby stores.

Filter by local availability

When searching for a particular type of product, users can now filter the search results to see only nearby products.

After searching for products, tap the Shopping tab and select the Peripheral filter.

Users can also add “near” to their search and automatically filter the results according to what is available nearby.


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“Would you like to meet in person before you buy the item, or can’t wait for shipping and delivery?

Whether you’re looking for a new laptop for working from home, an autumn baby jacket, or a backyard barbecue grill, Google makes it easy to see what’s available locally. “

Comparison shopping

Shoppers can easily compare local retail stores without leaving their homes.

Google makes it easier to compare local retailers by previewing in-stock items that match what users are looking for.

“When searching[name of product] Google will display a carousel containing photos and prices of available products.

In addition, users can see the business hours and hours of each business, and their distance.


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Easy local pickup

Google aims to connect shoppers with in-store pickup options in a way that also emphasizes safety.

Google currently puts distance first, so it’s easy to find a store that offers a way to minimize contacts.

In shopping search, Google is rolling out labels that indicate whether the store offers curbside or in-store pickup.

If an item is urgently needed and you’re concerned about it being sold out, Google notebook users can just click to call and talk to someone to check inventory.

In addition, there are direct links to navigation within the map to help users get to the store quickly.

These updates are currently published in shopping search results.


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Source: Google

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