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Rivals with Google Ads are good enough, executives insist

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Washington-Senator panel said Tuesday over senior Google executives over the company’s strong position in online advertising, among lawmakers looking to the Trump administration’s expected antitrust proceedings against technology giants. I put it in a defensive position.

Donald Harrison, president of Google’s Global Partnerships and Corporate Development, said in a hearing by the Senate Judiciary Court’s Antimonopoly Commission that Google’s advertising business faces sufficient competition and benefits consumers. Claimed to keep prices low for advertisers and publishers such as local newspapers.

The Justice Department is investigating whether Google, Facebook, Amazon, and Apple’s online platforms are hitting competition, hindering innovation, or otherwise harming consumers. We have been conducting a thorough investigation of antitrust laws by technology companies. The division is reportedly preparing a major proceeding accusing Google of abusing its dominance in online search and advertising to curb competition and boost profits.

Senator Amy Klobuchar of Minnesota, a senior Democrat of the Panel, said the expected action “may be the beginning of the calculation of our antitrust law.” She said she hopes there is a “beginning” in the Justice Department, and “something is happening” in the Federal Trade Commission, which continues to investigate individual antitrust laws of major tech companies. ..

The administration has long looked at Google. President Donald Trump’s chief economic adviser said two years ago that the White House was considering whether Google’s search should be subject to government regulation. Trump himself criticized Google, making unfounded claims that conservative giants were conservative-biased, restraining their views, blocking US elections, and preferring the Pentagon to work with the Chinese military. I’m recycling.

Google denied the claim, arguing that it would not rank search results to manipulate political views.

The company admitted that it was in talks with the Justice Department and the Attorney General of the State without elaborating on the content of the talks. A bipartisan coalition of 50 US states and territories, led by Texas Attorney General Ken Paxton, announced a year ago that it is investigating Google’s business practices because of “potential monopoly behavior.” did.

Senators were dominated by Google’s position in advertising when asking Harrison. In the “advertising technology” market, which brings together Google and a huge number of advertisers and publishers, the company controls access to advertisers who place ads on major search platforms. Google also runs an auction process for advertisers to place ads on the publisher’s site. In addition, Google owns Android. It is the world’s largest mobile operating system, email system, video service YouTube, and mapping service that provides user data that can be deployed during the advertising process.

“This looks like a monopoly,” said R-Mo, a major critic of a major tech company. Said Senator Josh Hawley.

Klobuchar quoted a study showing that Google could spend 30% to 70% of all advertising dollars advertisers spend on the service-critics create content Money, critics say, should go to a publisher that runs advertisements such as newspapers.

Harrison said Google shares most of its “advertising technology” revenue with publishers.

He also said US online advertising prices have fallen by more than 40% since 2010, according to Federal Reserve data. Last year, Google’s search and advertising tools brought $ 385 billion in economic activity to US companies, he said.

On Tuesday, September 15, 2020, at the Houses of Parliament, Google’s President of Global Partnerships and Corporate Development, Donald Harrison, will hold a video conference at the Judiciary Committee on Antitrust Law, Competition Policy, and Consumer Rights Hearings. Verify if has harmed competition in online advertising Washington Hill. (AP photo / Jacklin Martin)

Mike Lee (R-Utah), chairman of the Justice Subcommittee on Antitrust Law, Competition Policy and Consumer Rights, said on Tuesday, September 15, 2020, Google harmed online advertising competition at Capitol Hill, Washington. Talk to investigate if you gave. (AP photo / Jacklin Martin)

On Tuesday, September 15, 2020, at the Houses of Parliament, Google’s President of Global Partnerships and Corporate Development, Donald Harrison, will hold a video conference at the Judiciary Committee on Antitrust Law, Competition Policy, and Consumer Rights Hearings. Verify if has harmed competition in online advertising Washington Hill. (AP photo / Jacklin Martin)

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