New York-based Bunch has raised $ 20 million in venture funding for its mission to help friends party in multiplayer mobile games. Bunch’s mission is to create a social layer that people will visit over and over again.
Venture capital firm General Catalyst led the round with the participation of top game developers such as Electronic Arts, Take-Two Interactive Software, Krafton, Ubisoft, Mixi, Miniclip, Colopl, Riot Games, Ubisoft and Supercell. .. It’s a rare moment of widespread support from game publishers marketing to make mobile games more tenacious.
During the pandemic, the company has witnessed an increase in its user base from thousands to millions, Bunch CEO Selcuk Atli said in an interview with GamesBeat. Bunch has seen a 50-fold increase in monthly active users since the beginning of March 2020. Approximately 60% of millennial players are women, whose base has grown beyond Generation Z to more men.
What I like is that many people can connect with friends during this period.
Investors other than gaming companies include LVP, North Zone, Streamlined Ventures, Convoy Ventures, Redbird Capital, Vero Partners and Alven Capital Partners. As part of the loan, general catalyst Niko Bonassos joined the board of directors. The company will use the money to expand its user base and accelerate its integration with popular multiplayer games, Atli said.
Bunch comes with many built-in games such as pool, mars dash, draw party, trivia, and multiplayer version of Flappy Bird. It is also integrated into games such as Spaceteam, Brawl Stars and Armajet. In addition, users can play third-party games that are lightly supported by Bunch, such as PUBG Mobile, Minecraft, and Uno. These games allow players to join a video chat through Bunch and open them together while talking to each other. However, for these titles, if the user is in-game, you will have to manually hold a party to play with them.
Even if users are playing third-party games on Bunch while Bunch is running in the background, a feature called Bunch Overlay can be used to video chat with each other.
Image credit: bunch
Bunch has established itself as a party app for multiplayer games. It’s an easy way for players to connect with friends via video chat and dive into their favorite games. Developers can also integrate Bunch into their own games to increase engagement by letting players join parties with friends and play with them. Bunch is available for both iOS and Android.
Atli and his co-founders Jason Liang and Jordan Howlett wanted to recreate the fun of playing games face-to-face at a LAN party. But that’s no longer possible, and online-only mobile solutions like Bunch may be the answer.
The Bunch app creates a smooth experience for partying with friends in video chat or jumping together in the same game session. Bunchs’ long-term vision is to allow people to spend time together face-to-face and play their favorite games anywhere.
Image credit: bunch
One of the reasons the company was able to raise so much money was its rapid growth. Atli doesn’t disclose the actual number of users, but said fans are using 1.5 million minutes of Bunch per day. And among the top 100 social apps, Bunch is typically ranked from 10 to 40 daily.
The company has 20 people. Atli said he has been familiar with Bonatsos for over eight years and is impressed with the knowledge of the industry, so he is happy to have Bonatsos on the board. Atli said the company will pursue more integration of bunch into the game and will be incorporated or optimized to fit the game’s multiplayer experience.
Atli says games are a new social network. And during the pandemic, Atli said it was more true than ever, as the game is growing faster than any other entertainment.
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