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Twitch experimented with “mid-roll ads” and everyone hates it



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Twitch has made it clear that advertising is a very important part of keeping the service free for creators and viewers, but the latest advertising experiments seem to be a step too far based on feedback.

As Kotaku reports, Twitch has announced that it will begin experimenting with new advertising experiences. Specifically, “Some viewers may notice that they are receiving ads in the stream and others in the channel may not.” These ads are by Twitch. Because it is triggered, the author has no control over when and how it is played.

But what’s annoying viewers is the way they play. Without warning, the live stream you’re watching will be placed in a per-image window by Twitch in the lower right corner of the screen and muted while the full-screen ad is playing behind the scenes. Viewers have no choice but to wait for the ad to fully play and continue watching the stream in a temporary, very small format.

The following tweet by @GottaBeHenry shows how these new ads work.


Twitch is asking for user feedback on its UserVoice page, and it wouldn’t be surprising to hear the most popular “Top Ideas” post titled “Remove Mid-Roll Ads,” which received 5,089 votes at the time of writing. .. This idea was posted by user Dregius. “

This is an experiment, and user feedback is (very) negative, so Twitch could hear a mid-roll ad and stop using it. However, since these were introduced to increase advertising revenue, it seems likely that Twitch will tweak the format to make it less annoying. Still, it seems unlikely that this will prove to be a popular “feature”.

Twitch can also revisit the language used when presenting these experiments. It certainly doesn’t help if Twitch describes it as a way for viewers to “enjoy an uninterrupted ad-displaying experience” by displaying photos that display ads one at a time. Viewers want an uninterrupted stream viewing experience.


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