The proposed EU regulations may eventually mean that some apps can be removed from the phone

European regulators are looking straight at the actions of the largest US tech companies, Amazon, Apple, Facebook and Google, as they are proposing to reform the way they operate digital marketplaces and data sharing.

An early draft of the Digital Services Act under consideration by the European Parliament not only requires a technical form to share data with smaller rivals, but also limits how companies can use customer data they have already collected. Was being done. The Financial Times was first. Report.

According to Reuters, under this proposal, high-tech companies that could act as gatekeepers would “pre-install only their own applications, or gatekeeper-specific to third-party operating system developers and hardware makers. Don’t ask to pre-install only your application. ” .. The draft also requires that gatekeeper companies are not allowed to target or disallow users using the data collected on the platform. However, unless that data is also shared with rival companies.

The draft seems to be opposed by all major US tech companies. In particular, Apple and Google may oppose regulations that limit apps pre-installed on the hardware. This is because both iPhone and Android devices come with an entire suite of integrated first-party programs that may or may not actually be removed. Apple is also likely to oppose provisions that effectively ban gatekeeper companies from blocking sideloading and alternative app stores and payment methods. The whole core of the current controversy between Epic and Apple.

Google, Facebook, and Amazon, on the other hand, all rely on connecting a huge number of users with competitors’ data and may oppose provisions that require information that they consider exclusive to share with their rivals. there is.

Not the first time

The European Union has made several attempts to increase competition in the digital market, but its deliberate efforts have not always been successful. For example, in Europe, as a result of a large antitrust proceeding, Google needs to give Android users the opportunity to choose a default search provider when setting up their device. However, non-Google alternatives were auctioned off, and independent search provider DuckDuckGo received sharp criticism of the process after losing its position in Microsoft’s Bing this week.

“This auction format encourages bidders to bid on what they can expect to make a profit on each user’s choice,” DuckDuckGo wrote in a company blog post. “As a long-term result, participating Google alternatives should provide Google with most of the benefits of their favorite menus. Google auctions worsen search engine privacy, increase advertising, and Further motivate them not to donate for good reason. They do those things, and they can afford to bid higher. “

According to the Financial Times, Google pushed back the idea of ​​gatekeeper companies by submitting to the Act package. “In certain sectors, the platform may have market power. In other sectors, it may be a newcomer or marginal player,” Google probably explained itself. “The digital ecosystem is very diverse and evolving rapidly, and it is wrong to evaluate gatekeeper designations with reference to the location of the entire company or group of companies.”

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