DreamWorks Animation was relatively easy to pivot when the coronavirus pandemic forced many of the entertainment industry to work from home. Thanks to the nature of the cartoons and the technical capabilities of the studio, the company “did not lose much of the beat,” Chief Creative Officer Peter Gull told Variety.
According to him, this trick has continued to foster a sense of innovation and community while the staff are physically separated. Working from home “needs more strategic communication between people,” says Gal. “Information and creative thinking that flows very easily between people when sharing a space is not as easy as when not sharing a space. Creative leadership, shows, executives, everything. All of us, including ourselves, are responsible for being involved in the process of ensuring that we support people not only in our work but also in our lives. “
Gal is one of the panels scheduled for the Variety Virtual Entertainment & Technology Summit announced by Citi National Bank in October, and is the president of Rob Mills and OWN, who are responsible for ABC Entertainment’s late-night and special alternative series. Join a Tina Perry. 14-15. Over 30 industry leaders and creatives will meet at the summit to discuss pressing topics in the entertainment arena, including resuming production, the rapid expansion of digital platforms, artistry during quarantine and the prosperity of marketing campaigns.
Now that ABC has returned its late-night staff to the office, safety remains a top priority, Mills said. The network wants to bring back live viewers and premiere upcoming specials in a compelling format.
“I think we learned six months later to get the pre-shutdown show as close to 100% as possible and actually estimate that it would even innovate in a way,” he says. “I think we’re just learning a lot about this pandemic every day. What we’re doing is incorporating those learnings to make the show better and everything that’s happening to the audience. I think it’s about giving more escape from the world. “
Just as evolution is key, awareness of the current cultural background from Black Lives Matter to the next election is also important, says Nickelodeon Chief Marketing Officer Jenny Wall. Wall, who will join the Brands Building Communitys panel, emphasized the importance of enlightening, empowering and enhancing viewers through marketing efforts. Whether it’s a Juneteenth education program or an activity that helps parents connect with their children, the network helps them meet their families and deal with the disruptions of their daily lives, Wall said.
After George Floyd died on May 25 during police detention, Nickelodeon dimmed for 8 minutes and 46 seconds, admitting the time police officers were seen pressing his knees against Floyd’s neck. I reaffirmed the declaration of the child’s right to be. , Heared and respected as a citizen of the world. “
“Racism begins with children between the ages of 2 and 3, our sweet spot is between the ages of 2 and 11, and racism can be embedded between the ages of 8 and 9. I also understand that, “says Wall. “So we actually took the approach that developed the anti-racism campaign.”
The company “uses our IP to explain not only difficult situations, but also things that can’t be taught at school.”
Nickelodeon also wants more diversity behind and in front of the camera, getting children involved in important issues and keeping their message genuine.
“We don’t want to sugar coat things,” says Wall. “If you want to talk about issues that kids need to know, such as elections, Black Lives Matter, gender, disabilities, etc., I want to make sure they’re talking to them. The way it can resonate with them and it can have the greatest impact possible. “
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