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Rethinked platforms and partnerships will reset the pace of technology investment in the 2020s




Cambridge, Massachusetts, October 14, 2020 / PRNewswire / -Forrester (NASDAQ: FORR) Future Fit approach allows companies to accelerate their business structure and capabilities in the face of ongoing uncertainty and changing business needs Technology strategies that allow for restructuring will drive innovation in the 2020s. To meet the needs of future customers and employees, companies need to invest in technologies such as: 1) Be adaptable and restructure the core business concept. 2) Be creative and bring emotion and involvement to the customer experience. 3) Resilience, fulfilling our vision and brand promises.

Forrester’s report, Your Future Fit Technology Strategy: Adaptive, Creative, and Resilient, introduces new customer-focused approaches and investment frameworks that help businesses become more adaptable, creative, and resilient. Rethink the classic “people-process-technology” aspect of IT, prioritizing three new drivers: platform, practice, and partner. These drivers will increase the scale and speed needed in the 2020s by reducing the time to value realization. Coordinating results; Market advantage through more focused joint innovation partnerships. The report also highlights new funding and funding considerations that redefine the technology ecosystem. The main highlights are:

Future fit technology will innovate and spawn new startups. As your organization becomes more adaptive and creative, your day-to-day operations (for example, marketing campaign planning and invoice tracking) will be automated. This new era of productivity frees workers from their day-to-day work and allows them to focus on tasks that help differentiate their business. Open source accelerates platform innovation. Open source facilitates platform adoption. It creates an ecosystem of vendors that can help customers customize and specialize in the vertical market. Emerging vendors disrupt the market by focusing on new pricing models and industries. Emerging companies will emerge to address vertical markets such as financial services, healthcare and life sciences. Some of the major players in this area are too slow to compete effectively. Late hires outsource their entire business functions and strategies to their partners. Up to one-third of companies outsource or create new joint ventures in sectors that are lagging behind in adopting software as a service, such as retail and insurance. The technology trade war will force companies to take advantage of the hybrid ecosystem. Thanks to geopolitical headwinds, ecosystem partnerships, relationships, and deep integration do not cross the world seamlessly. Technology leaders need a hybrid of the global and regional ecosystems to manage technology nationalism as they develop future conformance features.

“The FutureFit technology approach is tailored to the specific characteristics that companies need for future success,” said Stephen Powers, VP and Group Director of Forrester. “These characteristics were revealed by a quantitative analysis of more than 10,000 consumer and employee survey responses, as well as a qualitative analysis of numerous interviews with successful technology leaders. Faster movement, commercialization and A company that specializes in fighting and removes the entire problem from the hands of its clients. Helping clients navigate increasingly complex geopolitical situations will give them a competitive advantage in the next decade. Will have. “


About Forrester

Forrester (NASDAQ: FORR) is one of the most influential research and advisory companies in the world. We support the growth of our organization through customer attachment. Forrester’s unique insights are based on an annual survey of more than 690,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the common wisdom of the most innovative clients. Through unique research, data and analytics, custom consulting, exclusive peer groups, certifications and events, we are revolutionizing the way businesses grow in your time. For more information, please visit

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