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iPhone 12 shipments could reach 80 million by the end of 2020




According to market observers (via DigiTimes), thanks to Apple’s more affordable pricing strategy, iPhone 12 shipments could reach 80 million units by the end of the year.

Pricing dynamics and some combinations [of] According to observers, Apple’s sales are expected to grow again with technological updates such as faster A14 processors, improved product design, and camera features.

Shipments of the new ‌iPhone‌ lineup, including the ‌iPhone‌12, ‌iPhone‌12 mini, iPhone 12 Pro, ‌iPhone 12Pro‌Max, will exceed at least 70 million units by the end of 2020 and could reach 80 million units unless escalated. The US-China trade dispute, they said.

The ‌iPhone12Pro‌ and ‌iPhone12Pro‌Max start at $ 999 and $ 1,099, respectively, at the same price as the iPhone 11 Pro and iPhone 11 Pro Max when they went on sale last year. However, the 256GB and 512GB storage options on both iPhone 12 Pro models are $ 50 cheaper than previous models. Meanwhile, the ‌iPhone‌12 starts at $ 799 and the ‌iPhone‌12mini starts at the more affordable $ 699 entry point.

Apple’s decision to adopt a two-step shipping strategy, with ‌iPhone‌12 and 12Pro available later this month and ‌iPhone12Pro‌Max and ‌iPhone‌12 mini arriving in November, is expected to have a significant impact on demand. It could extend Apple’s order pull-in, according to DigiTimes sources, from the upstream supply chain to the first quarter of 2021.

TSMC, which manufactures the 5-nanometer A14 Bionic processor on Apple’s new iPhone, is expected to benefit most from strong sales. TSMC is also manufacturing A14 chips on Apple’s iPad, which is currently booming in popularity, and the foundry plans to roll out more than 150,000 wafers for 5nm chips in the fourth quarter of 2020, Apple. Makes up about 90% of related orders.

Foxconn remains Apple’s leading iPhone assembler and is reported to have secured the majority of orders for the new iPhone 12 series until the first quarter of 2021. Foxconn is also the only supplier of the 6.7-inch ‌iPhone12Pro‌Max, and according to DigiTimes, 70% of orders for the 6.1-inch ‌iPhone‌12 and ‌iPhone12Pro‌.

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