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HomePod mini could be Apple’s secret weapon to extend HomeKit

 


Apple is once again trying to build a smart home speaker with the new HomePod mini, a smaller and cheaper version of the original HomePod.

The original HomePod wasn’t a great smart speaker, it was a product that focused on being a great speaker. The HomePod mini takes the opposite approach. It’s not just another way for Apple to put Apple Music and Siri in your home. How Apple can significantly expand its HomeKit ecosystem to a wider audience than ever before.

The cheapest gateway ever to Apple’s smart home setup

Sure, the HomePod mini will probably sound good given that the $ 99 speaker is competing with things like the new Nest Audio and the 4th generation Echo. And having more ways to push subscription services to customers is a great advantage for Apple. But its real potential is to act as the cheapest gateway to Apple’s smart home setup to date.

HomeKit isn’t a new part of Apple’s software setup, which the company has been offering a smart home platform since 2014, but today has an extensive list of products that work with it (not as popular among device makers as Amazon Alexa and the Google Assistant Even if).

But you don’t just need the right smart bulbs and Wi-Fi thermostats to get the most out of HomeKit. You also need a HomePod, Apple TV, or iPad to act as a home hub. Hub devices greatly extend HomeKit’s capabilities to control smart home devices when you’re not directly connected to a Wi-Fi network, or invite guests to use smart home accessories at home. And most importantly, you can create automations. routine.

And for $ 99, the HomePod mini has significantly lowered the entry barrier to access these features that previously required the $ 179 Apple TV 4K, the $ 299 HomePod, or the $ 329 iPad. Not only that, but at one-third the price of Apple’s previous options, we’ll make these HomeKit features even easier to use by adding an always-on microphone that can respond to smart home demands. For the price of one HomePod, the HomePod mini-speaker can cover most of your home (Apple’s main new feature, Intercom, is actually designed for that scenario).

And there are many compelling reasons to use Apple’s smart home setup over Google and Amazon options. If you’re already an Apple user, HomeKit accessories are natively integrated into iOS, giving you direct access to lights and air conditioning from your iPhone’s Control Center menu, much like turning Wi-Fi or Bluetooth on and off. ..

Device manufacturers also need to integrate their products into the Home app. Whether you like it or hate it, this app acts as an integrated location for all your products, meaning you don’t have to deal with third-party apps. This means that the hardware will work, at least in theory, even if the company manufactures it. Stop supporting your own app.

There is also a security aspect. Apple is very strict about giving HomeKit approval seals, even after removing the physical hardware authenticator requirement. You still need to go through a series of tests designed by Apple as part of the certification process before you can review your device and allow it to work with HomeKit.

The smart speakers Apple needs to turn HomeKit from a hobby to a hit

Of course, I’m not saying Apple is exempt from privacy concerns about smart speakers. The company turned out to have a problem with a human contractor who was listening to Siri recordings last year (along with Google, Amazon, Facebook and Microsoft). However, Apple has since fixed these issues by enacting new, more secure policies and changing Siris’ default behavior to keep records only unless the user specifically opts in.

HomeKit puts another huge chunk of everyday technology within Apple’s ecosystem. This is a big win for Apple. That’s because Apple depends on how well all products work together to serve as a key selling point. The basic marketing of a company for many years is that the more Apple products you have, the better everything works. And by increasing the number of users participating in HomeKit, Apple can extend its ecosystem to the entire home, not just computers, phones and tablets. Once your entire home is committed to a particular platform, it’s definitely more sticky than your phone, and changing to something else is tedious, costly, and time consuming.

The HomePod mini isn’t as good a speaker as the HomePod. But it may be smart speakers that Apple needs to turn HomeKit from a hobby into a hit.

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