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With over 1100 new products launched, this year’s Amazon Great Indian Festival offers a wide range of financing options

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Updated: October 16, 2020 10:43:07 am

Amazon India Vice President, Manish Tiwali (Image Amazon) What is the USP for this Amazon Great Indian Festival?

The Great Indian Festival will begin on October 17, 2020, and Prime members will gain Early Access from October 16, 2020.

This year, many small and medium-sized businesses (SMBs) will offer their customers unique choices to help them restructure and accelerate their businesses in difficult times. Products with 4 or more colors from small and medium-sized enterprises (SMB). The Great Indian Festival sells products from over 20,000 local shops in 100 cities. Customers nationwide can purchase unique products from thousands of Amazon sellers through various programs such as local shops, Amazon Launchpad, Amazon Saheli, and Amazon Karigar, and enjoy the deals and benefits offered by many small businesses. I will.

Can you give us some offers you haven’t seen before?

Customers can support small businesses by shopping from hundreds of SMB transactions and save significant savings on the perks available during sale (10% cash back up to 100 Indian Rupees *). Customers buy Odisha’s Sambalpuri sari, ILIFE robot vacuums, Arata Beauty hair care products, Daily Objects sling bags and crossbody bags, Kilkfit exercise bikes and dumbbells, Agra handmade shoes, Insleep memory foam mattresses, and jewelry. I can do it. Swara Creations Cushion Covers, STITCHNEST Cushion Covers, Kushal K Kurti Set, Dr. Vaidya’s New Age Ayurveda Health & Wellness Products, Ugaoo Living Plants and Planters.

Is there an Amazon-only launch? How many brands are participating in what categories?

Customers can experience endless excitement with new deals announced daily from the largest brands in various categories, including laptops, tablets, smartphones, furniture, headphones and work / study / house bans. Customers can buy air purifiers and TVs for large household appliances. From the comfort of your home, such as a washing machine and dishwasher. Choose from a wide range of apparel, fashion accessories and beauty products.

Amazon Great Indian Festival helps small businesses restructure and accelerate their businesses in difficult times

Customers launch over 1100 new products from top brands such as Samsung, OnePlus, Apple, Boat, JBL, Sony, Sennheiser, Dabur, LG, IFB, Hisense, Titan, Max Fashion, BIBA, Spykar, Panasonic and Eureka Forbes I’m looking forward to it. , Woscher, Lakme, Bigmuscles, Cosmic Byte, Maggie, Tide, Realme, Microsoft Xbox, Westland, Harper, Xiaomi, OPPO, Sanyo, GoPro, Honor, Bosch, Amazfit, Peter England, Levis, River, Amazon Basics, URBN, Biotique , Pan Mcmillan, Carmate, Bikeblazer, etc. New launches from Amazon devices including all new Amazon Echo Dot, Echo Dot with Clock, Amazon Echo, Fire TV Stick, and Fire TV Stick Lite with Alexa Voice Remote Lite.

Think about affordable finance options and Amazon Pay offers.

Customers have a wide range of affordability, including 10% instant bank discounts on HDFC Bank debit and credit cards, EMI transactions, free debit and credit card EMI, Bajaj FinServ, exchange offers and exciting offers from other major companies. I am looking forward to financing options. Credit / debit cards etc. Customers can use Amazon Pay UPI to earn 500 Indian Rupees worth of daily shopping perks and extend their budget by sending gifts with Amazon PayLater and Amazon PayICICI Bank credit cards during the Amazon Great Indian Festival.

So many companies are struggling to survive, but is Amazon making special efforts to support local SMEs?

The Great Indian Festival has already begun for SMBs, customers can show their support by shopping from hundreds of SMB transactions and save significantly on the perks available during the sale (10% cashback up to 100 India). Rupee *). Customers buy Odisha’s Sambalpuri sari, ILIFE robot vacuums, Arata Beauty hair care products, Daily Objects sling bags and crossbody bags, Kilkfit exercise bikes and dumbbells, Agra handmade shoes, Insleep memory foam mattresses, and jewelry. I can do it. Swara Creations Cushion Covers, STITCHNEST Cushion Covers, Kushal K Kurti Set, Dr. Vaidya’s New Age Ayurveda Health & Wellness Products, Ugaoo Living Plants and Planters.

This year, many small and medium-sized businesses (SMBs) will offer their customers unique choices to help them restructure and accelerate their businesses in difficult times. Products with 4 or more colors from small and medium-sized enterprises (SMB). The Great Indian Festival sells products from over 20,000 local shops in 100 cities. Customers nationwide can purchase unique products from thousands of Amazon sellers through various programs such as local shops, Amazon Launchpad, Amazon Saheli, and Amazon Karigar, and enjoy the deals and benefits offered by many small businesses. I will.

From the seller’s point of view, what is important at this point is to save lives and livelihoods. The launch of e-commerce will help a community of sellers over Rs 65,000 to return to business in a relatively secure way. We continue to take steps to help sellers survive this difficult situation.

* On-Demand Payments – Amazon.in sellers start their business with jumps. We have enabled an on-demand payment feature that allows sellers to receive daily payments.

* Commission Exemption – 50% exemption from Amazon sales commissions to help smaller sellers better manage their working capital.We have also exempted some other fees for the convenience of the seller.

– Amazon FC storage and long-term storage

– Amazon Business Advisory Fees

– Program fee exemption for startups that are part of the Launchpad initiative

* Mitigation – We have also developed some mitigations to give sellers the flexibility to apply for claims, reimbursement, etc.

* Benefits Program We have also developed a program that offers sellers benefits for all important products sold through Amazon FC. We provided 15-35 rupees as a reward per unit for various products.

* Performance Metrics We have taken all possible steps to mitigate the negative impact on seller performance metrics, including relaxing our order cancellation and return policies to better support our seller partners throughout this period. It was.

Can you share some interesting trends observed in online buying behavior during and after the blockade?

At this time, we focus on ensuring that our customers have everything they need safely and helping their small business partners regain their business to survive these difficult times. I am. Customers recognize that e-commerce is the safest way to get what they need, and sellers say that e-commerce is servicing their customers because their footprints are affected. I know it’s the best way to do it.

New seller registrations have increased by 50% compared to COVID 19 and earlier. Amazon.in sellers receive orders for groceries and other essentials such as appliances, household appliances, kitchen & appliances, smart devices, laptops, mobile phones, phone accessories, grooming supplies, apparel, and more.

There are always a lot of orders during the Great Indian Festival, but we’re still in a pandemic, so what’s your plan to manage your logistics safely and securely?

Faced with the challenges associated with COVID-19, we place great value and focus on the well-being and safety of our employees and contractors around the world. We work closely with the authorities to ensure that appropriate precautions are taken and that site employees, employees, such as adherence to social distance standards, use of face coverings, daily temperature screening, etc. , Implement a series of preventive health measures for partners. Above all our office.

We are preparing to manage this growing demand while ensuring the safety of our employees and customers. To ensure safe and reliable delivery and meet customer demand during the Great Indian Festival, Amazon has strengthened its delivery infrastructure, added nearly 200 delivery stations, and added tens of thousands of delivery partners to its network. Added. Amazon.in expands its fulfillment footprint at more than 60 fulfillment centers in 15 states, providing more than 32 million cubic feet of storage capacity to serve customers in the farthest regions of the country. doing. In addition, Amazon India has announced that it will expand five new sort centers and eight existing sort centers nationwide to enhance its fulfillment capabilities.

In addition to this, we have created over 100,000 seasonal employment opportunities throughout our domestic business network prior to the holiday season. The new seasonal position will help improve our delivery experience and enhance the company’s fulfillment and delivery capabilities to meet the surge in customer demand during this festive season.

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