Google plans to turn YouTube into a leading e-commerce platform by allowing viewers to unbox and purchase items featured in other videos directly from their favorite creators on the site. It is reported that.
As Blomberg reported, the world’s largest video hosting site has recently begun asking creators to use YouTube software to tag and track products that appear in videos. This data is linked to Google’s analytics and shopping tools to make it easier for consumers to buy the items they research on the site.
The ultimate goal of Google’s YouTube e-commerce push is to convert more than 5 billion videos on the site into a catalog that users can directly view and purchase, according to people familiar with the situation. At the same time, search giants are currently testing a new integration with Shopify that will make it easier for creators to sell their products through YouTube.
Bloomberg contacted a YouTube spokeswoman and confirmed that the company is currently testing these new features on a limited number of channels on the site. This plan gives creators complete control over what products they display in their videos, but at this point the project is still experimental.
By adding e-commerce capabilities directly to YouTube, Google has the opportunity to take on the world’s top e-commerce giants, such as Amazon in the United States and Alibaba in China. It’s still unclear how the company will make money from sales made through video hosting sites, but the service has recently begun offering subscriptions to creators, with a 30% reduction.
In a recent earnings announcement, Alphabet and Google CEO Sundar Pichai suggested that a video of opening a product on YouTube could be the perfect shopping opportunity for viewers. There are also many makeup and cooking tutorials on YouTube where creators showcase their latest products.
Turning YouTube into an e-commerce site is not a new idea like last year. The site has begun testing the Shopify integration, which allows creators to list up to 12 items for sale in the digital carousel that appears below the video.
You’ll hear more if Google reveals all the details, but as search giants even try to compete with Amazon and Wal-Mart in online shopping spaces, being able to buy items directly on YouTube is certainly very much for Google shopping. It may provide the necessary boost.
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