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What should this year’s Christmas ads look like?New voting results




Christmas ads are usually one of the highlights of the holiday season, traditionally a cozy family home with gifts (and weird tier jars) piled up to make you feel like Christmas shopping. It is a feature.

From supermarkets such as Sainsbury’s, Tesco and Aldi to popular retailers such as John Lewis, Argos and Amazon, advertising campaigns dominate November and social media as the country prepares for festive countdowns. ..

But this year, the global coronavirus pandemic has made a big difference in life, and new research shows that most of us want to reflect this in our ads, and we’ve been working hard throughout the crisis. We are calling for the celebration of frontline workers.

According to a 2,000 poll conducted by, 55% of shoppers want their ads to recognize COVID-19, while 46% feature previously favored gifts. We are asking you to include a “blockade hero” rather than an ad. Fireplace and snowman or sled.

Mike Hewitt Getty Images

In addition, 45% want to tell their viewers what the brand has done to help others in 2020, such as dedicated shopping time and offering NHS discounts.

One-fifth of adults want practical help to include in their ads, such as information about festive slots and social distance support during busy Christmas shopping periods.

Also, compared to last year, 60% more consumers want to see a “real family” in Christmas ads, and less than a quarter of consumers want to see commercials featuring celebrities. Became clear.

Tesco’s 2019 Christmas Ads


Aldi 2019 Christmas Ads


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Siobhan Freegard of commented: “The seasons are different. 2020 was a unique year, so this year’s congratulatory ads should reflect the struggles and sacrifices of the family.

“The annual celebration ad is a shop window to the brand’s world, so it’s not a tiring cliché, but a time of hope and support.”

What British people want for Christmas ads in 2020: Promised stores donate Christmas ads to charitable organizations – 66% What support stores offer to struggling shoppers – 56% Real families – 53 % Christmas Price Cuts – 48% Through Clerk Lockdowns Working – 46% Brand Ethics and Charity – 45% Information About Products For Sale – 41% Helping Christmas Delivery Slots / “Six Rules” Christmas – 17% Argos Christmas Advertising for 2019


In polls, 44% say brands that are spending millions of dollars on advertising this year are “out of step” with society. Two-thirds are asking retailers to donate part of their huge Christmas advertising budget to charities. According to official figures, advertisers typically spend £ 6.8 billion on festive commercials.

One-fifth believes that many retailers still run insensitive ads, including commercials that show gatherings that violate the “rule of six,” and one in six ads get Christmas commercials correctly. You may even switch to spending money with the Lord.

The survey also showed that 78% are eager to wait for Christmas ads, even though shoppers want a variety of ads this year. One in five says it’s because it symbolizes the end of 2020.

Very 2019 Christmas ads


Siobhan Freegard added: “Christmas is a time to give and think to others. Not as much as COVID Christmas in 2020. The end of furloughs, significant headcount reductions and continued fear of the virus are emotionally distressing for shoppers. It means that you are financially.

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26 Christmas garlands to buy for your home

6ft lit Winterberry Garland

£ 25.00

If you’re looking for a traditional Christmas wreath, this beautiful 6-foot winter berry light-up wreath will check out every box.

Scented pine cone garland


£ 20.00

If you make sure your home feels like Christmas and smelling is a top priority, you will definitely love this scented Christmas garland. This dry orange, pine cone and cinnamon stick garland is a stylish way to fill your home with a warm scent this winter.

Pre-lit 6-foot matte garland with cones and boring things

£ 19.99

This is pretty pretty! Whatever the theme of your celebration at home, this illuminated Christmas garland with cones and boring things makes for a stunning display.

Red Poinsettia Garland

Disera Graham

£ 65.00

Do you like poinsettia? I love this poinsettia Christmas garland, decorated with soft fabric poinsettia and red berry details. This is perfect for both traditional and modern decoration schemes.

80LED Snowball Light Christmas Garland

If you’re looking for a wreath to decorate your Christmas tree, you’ll love Very’s pre-light design for this pompon snowball. This is an excellent replacement for traditional fairy lights. Cox & Cox also sells a similar version.

Christmas mistletoe foiler garland

This traditional mistletoe wreath brings a festive atmosphere to your home. Ideal as a garland for fireplaces, but works as a garland for stairs as well.

Battery-powered bead garland before lighting

This pre-lit Christmas wreath is elegant, delicate, and perfectly beautiful. I think it looks great as a mantel, a windowsill, or a table centerpiece.

Copper mistletoe berry LED Christmas garland

£ 42.74

Hand-decorated with copper and gold berries, this illuminated Christmas garland creates an elegant look to your home during this festive season. This is a wonderful fireplace wreath.

Celebration leaf garland


US $ 30.86

This 2.7m Christmas garland is adorned with pine cones and adds a rustic feel to the festive decoration with a matte tip. Ideal for use as a wreath or mantel on stairs.

Snowflake Light Garland

The wreath does not have to be an artificial fir. I love this hanging Snowflake Light Garland from Cox & Cox and it’s perfect for tying it to the other side of the window. Wreath-like garlands are stretched at various heights, and each snowflake silhouette has an elegant cutout pattern that allows the white glow to show through.

Vintage style cheap jewel garland

This vintage style Christmas garland is very nostalgic. With a color palette of silver, green, red and antique gold, this wreath is adorned with glass beads of various shapes and boring things.

Blush eucalyptus garland

We love the look of this delicate and charming wreath of autumn / winter plants. This complements the cozy, earth-colored festive theme.

John Lewis & Partners Startin Selgarland, Gold

John Lewis & Partners

£ 6.00

Do you like tinkering? This glittering gold tinsel wreath of John Lewis has already proven to be popular. This is a modest version of the traditional tinsel, but there are some star-shaped add-ons. Also available in silver and rainbow.

Ice Palace Poinsettia Corner Swag Garland 2 pieces

We sell swag garlands that are perfect for placing in the corners of mantelpieces, picture frames and even feature mirrors. The green leaves include gray bows, crisp white poinsettia flowers, beautiful fruits and snow-covered twigs.

Brush tree garland

Perfect along the stairwell, this Christmas garland features two winter-toned bristles and a variety of pearl-colored reflective matte boring ones.

Art of Japan Goldberry Slim Garland, L180cm

John Lewis & Partners

£ 25.00

We love this slim Christmas wreath, adorned with artificial pine twigs and tufts of berries. The finish is studded with gold glitter.

12ft lit Snowweer Garland

£ 35.00

Snow-studded and shimmering, this artificial illuminated wreath can be placed anywhere to make it look like a celebration.

Stars and red berries pine cone light garland

Clem & Co

£ 34.77

Illuminate your home with this beautiful handmade pine cone, star, and wreath of red berries. If you’re looking for something more unique, that’s great.

Traditional berry garland with leaves, red

John Lewis & Partners

£ 40.00

Create a festive scene at home with this stunning traditional berry wreath. Great for placement along the fireplace.

300cm Winters Cabin Pompon Christmas Garland

Argos Home

£ 15.00

This 3m Christmas garland is perfect if you want to create a warm and cozy look. The white pompoms are soft and fluffy and are perfect for Scandinavian themes.

2m Enchanted Christmas Floral Foliage Garland

Argos Home

£ 20.00

With red flowers, berries, and fir throats, this is an ideal wreath of stairs. Tie along the railing to warmly welcome the celebration.

1.5m Eucalyptus & Laurel Christmas Garland Microlight Bundle

£ 29.99

Take it outdoors with this simple eucalyptus wreath with warm white microlights. This is great for styling mantelpieces.

Cloudy blueberry garland


£ 40.00

This lovely Christmas garland in Amara is filled with frost berries, creating a unique yet classic feel.

1.5m mistletoe artificial Christmas garland

£ 14.99

This versatile mistletoe wreath does not need to be hung across the fireplace. Instead, why not put it on the table as a beautiful eyeball?

Artificial Holly and Berry Christmas Garland

Traditionally celebrate things with this 1.8 meter long holly and berry Christmas garland. The classic red and green colors have an impressive impact on any room or area of ​​the house.

6ft lit silver garland

£ 25.00

Looking for a silver decoration theme this year? Complement your interior with this glittering pre-lit wreath, adorned with berries and small fir nuts.

Naomi Gordon Naomi Gordon is a news writer who focuses on entertainment news, mainly interviews with celebrities and television.

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