Yesterday, it was announced that Congress would begin an investigation into the impact of music streaming on the sustainability of artists, record labels and the music industry. The Digital, Culture, Media, and Sport selection committee will consider the business models of major streaming companies such as Spotify, Apple Music, Amazon Music, Tidal, and Google Play, and the streaming revenue of writers and performers whose music fills the platform. Judge the fairness of.
MP Julian Knight, chair of the committee, said: “Algorithms can benefit the platform in maximizing revenue from streaming, but they are a dull tool to operate in the creative industry where new talent risks failing the first hurdle.
“We’re asking if the business model used on major streaming platforms is fair to the writers and performers who provide the material,” she continues, including Ed Sheeran, Drake, and Adele, who dominate the platform. Mentioned major artists. Advantages of the three major labels
“In the long run, we’re looking at whether the economics of streaming could limit the range of artists and music we all enjoy today.”
“Music streaming in the UK generates over a billion annual revenues, but artists are paid only 13% of their revenue, the statement said.
Spotify is believed to pay 0.002-0.0038 per stream. Apple Music pays about 0.0059. Spotify CEO Daniel Ek offended musicians earlier this year about creating “continuous content.” I insisted that I needed to change the platform.
Musician Tom Gray launched the #BrokenRecord campaign on Twitter in the spring, calling for a government investigation into streaming. He told us: “We’ve been asking for this since April. There’s a lot about streaming systems begging. Congressional investigations are a great opportunity to shed light and direct legislators that intervention may be needed. Creators everywhere need to prepare and submit evidence now. “
According to a YouGov survey commissioned by a campaign discovered this week, 77% of consumers believed that streaming services were low-paying artists and 68% believed that streaming platforms were expensive. The majority of respondents said they didn’t want to pay any more for existing streaming services of about 10 per month, but more than half if the subscription would directly benefit the listening artist or songwriter. Said to pay.
This user-centered model was advocated by increased revenue sharing from campaigners, some labels, musicians, and streams of musicians. Earlier this year, Spotify announced a “hint jar” on the artist’s page. This was strongly criticized for admitting that streaming was not paid enough. At the same time, Bandcamp gained popularity with a free fare exemption on Friday. Profit from selling goods and downloads.
The committee will meet in November. MP is an industry expert, artist, label and streaming platform to address the key business models of streaming platforms, the impact of algorithm curation on consumer habits, and the long-term economic impact of these models. We are requesting a written submission from.
The study also seeks to investigate whether the government can protect the industry from the knock-on effects caused by these models, such as increased music piracy. Common digital media piracy related to music, movies and games has been reported to have increased during the global coronavirus blockade since spring.
The Commission will consider potential alternative business models, consider whether the policy can support a more equitable model, and hold sites such as YouTube accountable if users upload protected content in the EU. Consider the UK benefits of a copyright directive.
The Musicians Union also argues that some of the streaming revenue should be paid to backing musicians who do not receive royalties under the current system.
“Back musicians are usually paid a small upfront fee to play on the track, but often it’s the royalty payment that keeps them going,” said Naomi Paul, Deputy Secretary-General of the Union. ..
“Streaming doesn’t pay these musicians royalties, but we argue that they should. If the service wants to cannibalize other listening media such as radio, it pays the same royalties. is needed.”
“Most creators can’t make a living from streaming. It’s just not paying enough,” added Graham Davies, CEO of The Ivors Academy.
He said the study offered “an opportunity to create a transparent, fair and impartial approach” that would benefit “all parts of the music industry.”
Whatever the inequality, it’s a positive development of the Broken Record campaign that highlights the inequality of current streaming models and amplifies the debate within the industry.
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