OnePlus has been difficult to talk about as a smartphone startup since its close relationship with Oppo, Vivo, and electronics giant BBK was revealed, but the influence of Carl Pei, the company’s long-time public face. It cannot be exaggerated. The person who confirmed his departure today. As a marketer and brand builder, he combined bold promises, real stories, and unconventional marketing campaigns to turn smartphone enthusiasts who are simply looking for deals into a community of OnePlus fans.
In a blog post on the OnePlus forum, Pei says he’s looking forward to unzipping and catching up with my family over time without explaining why he’s doing it right now. Rumor has it that he had a relationship with co-founder and CEO Pete Lau, and / or Pei left to start his own new venture, but his memo was of someone who left for a new job. It doesn’t sound like words.
Either way, it seems sudden. Android Central and Android Police reported that he had already left the company four days ago, and OnePlus wasn’t ready to answer questions about where he went and why. Perhaps the company didn’t want to distract from its new phone, the OnePlus 8T, which went on sale Wednesday. Meanwhile, Pei led the development of OnePlus’s cheaper, more recent phone, the Nord.
Heres Peis Complete Note:
After spending nearly seven years on OnePlus, I made the difficult decision to say goodbye.
I spent a lot of time on the internet building and growing products and communities. I was delighted to see the ideas in my heart come true and affect people’s lives. And I knew early on that this was the way for me.
In 2013, the world didn’t need another smartphone brand. But we found a way to make things better and dreamed of rocking things. Better product. It was built hand in hand with the user. At a more reasonable price. Fast forward for today. OnePlus is a powerful force to consider when it comes to flagship smartphones. And with the new Nord product line, this success continues in new market segments.
I was just 24 when OnePlus started, where I spent most of my twenties, and where I grew up. From nervously interviewing the first employee to facing a serious stage of horror when first launching the product and learning how to manage the team, the journey was a reality. What we have accomplished and learned cannot begin to imagine a more rewarding adventure.
Our community participated in the movement before we got the product. All we had was ambition and ideas. Thousands of people attend our launch event and tens of millions of people buy our products around the world, as hundreds of people bring ice cream with me I am. I would like to thank everyone who has believed in us over the years.
And the team. Great people I was lucky to be able to fight with. The friendships I have built here are the most valuable part of this journey. With them, the company is in a competent hand.
I am forever grateful that Pete gave this child a chance without a college degree. His name has only a dream. Trust, mentorship and friendship will never be forgotten. Thank you for the once-in-a-lifetime opportunity.
I have never regretted trusting my gut sensation, but this time it makes no difference. For the last few years, OnePlus has been my only focus and everything else has had to take the backseat. I look forward to taking a break and catching up with my family and friends. And follow my heart to:
With gratitude, Karl
I interviewed him many times when the new smartphone went on sale, and reading each one gives you a good idea of how the company has changed.
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