You can learn a lot by comparing two completely different products that target a similar audience. Both the Gateway Creator Series 15.6 “with AMD Ryzen processor and NVIDIA Graphics and the Microsoft Surface Go laptop are targeted at similar student and small business segments, but they are very different products.
The ideal configuration for the Surface Go is $ 699, but Walmart’s gateway is $ 799, so both products are in the same price range. Choosing between these two products is like choosing between the 2020 Ford Mustang 2.3L and the 2021 Toyota Supra 2.0. Both cars have very different trade-offs, so it probably depends on what’s most important to you.
[Editor’s note: Gateway and its emblematic cow-spotted boxes are returning to the PC market after five years thanks to the new partnership with Walmart. The new lineup of PCs and tablets from Gateway is now available exclusively at the U.S. megaretailer.]
Let’s take a look at these two products and talk about which one you prefer.
The gateway is a performance-first design. It’s a low-cost game console that can be used for design, animation, high-end games, and anything else that requires a lot of power. There is a large screen for those who need real estate for productivity and can be subject to a significant amount of abuse without damage. With THX display and sound technology, it adds value to your entertainment. It also has a decent capacity with 256GB of storage and 8GB of RAM. However, there are many trade-offs to get there. It’s not particularly attractive (it can be any color as long as it’s black), weighs 4 pounds, and has a battery life in the range of 5 hours.
The target for this laptop is primarily male, it works between stations (not very mobile), is generally close to the plug, doesn’t fly much, and requires high performance. They are value buyers who want the best value but don’t care about their status unless they are online. This product is ideal for anyone who is primarily trapped in a house during a pandemic and wants to make their laptop the center of entertainment. Or ideal for anyone starting out in engineering, animation, architecture, or any other area that requires performance. Both laptops can drive an external monitor, but this laptop is similar to a portable desktop computer in terms of performance and usage.
Form is function
Microsoft Surface Go laptops, on the other hand, follow Apple’s go-ahead design approach. There are three colors: ice blue (my personal favorite), sand and platinum. It looks much more expensive than that and is significantly lighter than the MacBook Air. It is equipped with a 10th generation Intel i5 processor and Intel graphics. There is a cool on-button with a biometric fingerprint sensor. 128GB of storage (everything you need if you’re using Microsoft OneDrive) and 8GB of RAM are in a $ 699 configuration (you can pay an additional $ 200 for 256GB if you want, but the suite I think the spot consists of $ 699).
Laptops look more expensive than that. It’s small with a 12-inch screen and light with a carrying weight of 2.4 lbs. It has a battery life of up to 13 hours and has Dolby sounds, but most of the time you use headphones or earphones for the sound.
This laptop is intended for both men and women where status is important. This laptop is truly mobile and is for those who value compact size and battery life over performance. They primarily use productivity apps such as Microsoft 365, live away from the web, and need to fly or work in other compact spaces.
The Surface Go laptop is a product you can use if you want to impress someone at a meeting, if you need to carry a lot of laptops, and if you’re often away from the power plug. You can also use this laptop in association with a virtual Windows instance on the Azure cloud to improve performance, but it’s not a gaming or engineering machine in itself.
Both laptops are good enough to work and learn from home, but your choice depends on your level of mobile and the performance you need. In addition, men tend to prefer gateways, and women tend to prefer Surface Go products. This is because the gateway is more portable (it fits in many wallets) and is trendy.
This difference usually divides the choice of this product well. Still, most people are trapped in their homes, and while the benefits of Surface Go aren’t that noticeable, the Gateway offset isn’t that important. Let’s say you’re not visiting or traveling. In that case, the battery life, appearance, and weight benefits of Surface Go aren’t worth it, and the additional performance and screen size are convenient for everyone. That doesn’t mean the Surface Go laptop isn’t worth it at home. This is because many of us need to see pets and children in different parts of the house, where extra weight and short battery life are issues.
Both laptops have something in common that they are of decent value. You get more than you think for money on both. Surface Go laptops look much more expensive than they really are, and Gateway performs better than expected at that price. Given these differences, it is unlikely that the same person will think of both of these products than the same person would think of the Mustang and Supra.
Still, in both cases, those who appreciate the unique benefits of either product find great value in each choice.
Rob Enderleis is a principal of the Enderle Group. He is a nationally recognized analyst and has contributed to eWEEK and Pund-IT for many years.
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