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How Former Target exec Transformed Innovation at Banner Health




According to a Business Insider report, Phoenix-based Banner Health appointed former target executive Christie Anderson as executive director of the Innovation Group in 2017, and has since reviewed the way the system approaches innovation.

The four decisions Anderson has made since joining the banner are:

1. Before Anderson joined the healthcare system, his innovative efforts were divided by type of insurance. Anderson has reorganized the department into three different teams, including an internal innovation lab, a venture group, an organizational culture and an IT coordinating team.

2. Anderson worked with team members in the in-house lab and venture department to identify issues and gain customer insights. As a result, the team has developed a chatbot that alerts individuals in the emergency room to waiting times during their stay.

3. The top health system executives and their boards supported Anderson’s changes and new ideas, she said, facilitating change. “The doors were opened for us. We didn’t have to knock them down,” she told Business Insider.

4. Banner empowers Anderson and the Innovation Division to carry out revenue-generating projects. She decided that the innovation team would pay for the pilot phase of the new technology from the existing budget and, if successful, demand additional funding. This move ensures that the financial aspects of her project do not interfere with the innovation that drives the business.

Other articles on digital innovation: Geisinger, OSF HealthCare Ink Digital Transformation Partnership and Avia Dr. Alistair Erskine, Mass General Brigham’s Digital Health Goal, investmentsCleveland Clinic Deploys Location Technology for Labor Tasks on the New London Campus

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