Apple CEO Tim Cook talked about the new 5G connectivity in the iPhone 12 lineup on Tuesday.
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Last week, every year, Apple gave users a lot of reasons to want the new iPhone 12. The camera is better and the processor is better. The display with “ceramic shield” technology is more durable, and there is also the Pacific Blue iPhone 12 Pro. Now you can choose from four new models instead of three, and the entire phone has been redesigned for the first time since 2017. Oh, have you heard of it? All phones in the iPhone 12 lineup also come with 5G.
Next-generation cellular technology was at the heart of Apple’s virtual iPhone, announced last Tuesday. Apple showed us a secret padded anechoic chamber testing 5G radio waves and talked about the tweaks we made to extend the battery life of our 5G iPhone. He ran through Verizon CEO Hans Bestberg to launch a low-bandwidth, national 5G network for his career. (He was away from Apple CEO Tim Cook on stage.)
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But for now, Apple, like everyone else in the wireless industry, has the $ 699 iPhone 12 Mini, the $ 799 iPhone 12, the $ 999 iPhone 12 Pro, and the $ 1,099 iPhone 12. It didn’t really tell me why I needed 5G on my phone. Promax. The prices of the two high-end devices were stable, but the cost of the iPhone 12 was $ 100 higher than last year’s iPhone 11. For the same starting price, users can get a device with a smaller display. The Mini is 5.4 inches instead. 6.1 inch of iPhone 11.
All of this goes back to the broader range of issues the wireless industry has been addressing since the debut of 5G almost two years ago. Sure, 5G speeds up, but the gains most consumers are seeing today aren’t really significant enough to be a problem (in some cases, 5G connections aren’t faster than 4G). Carriers have expanded their networks significantly, but the quality of service varies significantly depending on where they live. And since the new coronavirus keeps many of us in our homes, the idea of making it faster on the go is irrelevant. Ultimately, 5G is expected to become a game changer, but for many consumers today it’s just an additional cost.
“There’s no killer app why you need to upgrade to 5G more than it’s faster than 4G,” said Logan Park, a stock analyst at Edward Jones. “For the average consumer, this is not a sufficient selling point to move to these high-priced handsets and pay for the technology.”
For now, everyone continues to focus on speed. As Cook said on Tuesday, 5G “will bring new levels of performance, higher quality video streaming, and more responsive games to downloads and uploads. [and] Real-time interactivity. He added that people can use 5G networks instead of public Wi-Fi connections, which improves security and privacy.
“Today is the beginning of a new era of the iPhone,” Cook said in a keynote. “This is a big moment for all of us.”
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For many, the fact that Apple has a brand new iPhone is a good reason to buy them. The company has a loyal fan base that upgrades every year, perhaps more than any other company on the planet. But what Apple has to plead with is the rest of us holding our phone for three years.
Consumers looking for 5G phones may be expecting a “future guarantee” of their purchases. 5G isn’t everywhere today, but it will be common by the time people are ready for their next device. Also, while the first 5G phones were limited by the networks they could access, the new 5G modems allow unlocked phones and take advantage of all the different types of technology.
“It wasn’t for the future,” said Carolina Milanage, a creative strategy analyst, when she bought a 5G phone last year. “But now you can buy 5G with confidence.”
The entire iPhone 12 line-up features a new design that is reminiscent of Apple’s iPad Pro tablet. The flat sides give the iPhone a new feel for the first time in three years. All models come with a new, ultra-powerful front cover display designed by Corning called the “Ceramic Shield.” According to Apple, it’s “more durable than any smartphone’s glass,” and it’s hard to break when dropped. The new phone comes with Apple’s updated A14 Bionic. This is the same chip found on the new iPad Air. It also improves the functionality of the camera.
Whether you have 5G services in your area or not, none of the new iPhone 12 models do not have 5G connectivity. If you need a 4G-only device, you’ll need to opt for older models such as the $ 399 iPhone SE and last year’s iPhone 11. The price is now $ 599. Alternatively, you can take advantage of the faster 4G features of your device without activating 5G services on your new iPhone 12.
This follows the same strategy Samsung deployed earlier this year. Starting with the Galaxy S20 lineup, all new Samsung flagship phones. In the US it comes with a 5G connection. However, outside the United States, Samsung still offers 4G models, which ultimately hurt its position when it comes to selling 5G.
This is not the case for iPhone 12. 5G iPhones are used in all markets, but only the US version can connect to ultra-fast (but short-range) millimeter-wave networks.
Samsung has released 12 5G phones since its first device in early 2019, but according to Strategy Analytics, it will fall to third place in 5G phone shipments this year. Apple, which has sales of less than three months, is second only to Huawei. And next year, Apple will become the world’s largest 5G phone vendor, the company said. This is mainly because all new iPhones are 5G by default.
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“There is no demand for 5G phones, only pushes from carriers and vendors,” said Ville-Petteri Ukonaho, an analyst at Strategy Analytics. “If people have a choice, they don’t need 5G, so they’ll choose 4G. It won’t bring something revolutionary to the table as people want a 5G phone.”
According to Strategy Analytics, all phone vendors will need to ship approximately 273 million 5G phones in 2020. And next year, the company said Apple will ship 180 million 5G iPhones out of a total of 670 million 5G phones on the market.
Apple and carriers will do everything they can to make sure 5G works, but it’s not up to them to want it. Ultimately, it depends on the developers and what they actually do with 5G. Keep in mind that Apple’s adoption of 4G has made apps like Uber and Airbnb and services like live streaming more popular. Many expect the same to happen with 5G.
“The cellular network technology of each generation of the iPhone has brought breakthrough innovations and entirely new opportunities for developers and users,” Cook said. “And 5G is the most exciting step ever.”
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