Amazon today announced that the Great Indian Festival (GIF) has reached its biggest opening ever for sellers and brand partners. The GIF started with Prime Early Access at midnight on October 16th and was released to all customers on October 17th. More shoppers and sellers attended the 48-hour Great Indian Festival than any opening two days ago, according to a statement released by the company.
1.1 or more easy sellers receiving orders. 66% of sellers, 91% of new customers, and 66% of new prime sign-ups from small towns. Shopping in 5 Indian languages. Manish-Tiwali, Vice President of Amazon India, said: Orders from over 98.4% of India take only 48 hours and are the biggest celebration of true Bharat on Amazon. It’s a shame that sellers, brands and ecosystem partners from all over the country have come together. These unprecedented times spread joy throughout the country. We look forward to helping their business get back on track and safely delivering joy to our customers during this festive season. “
Mayank Mittal of GE India is a seller of a local shop based in Delhi on Amazon.in. I expected traffic to increase at Amazon’s Great Indian Festival, but I didn’t expect sales to increase eightfold. That experience was great for our electronics business. “
Asimwarsi, senior vice president of Samsung Indias, said the Great Indian Festival has already become the biggest day for Samsung Mobile in India. Customers across the country are particularly fond of the recent launches of the Samsung Galaxy M51 and Galaxy M31 Prime, and appreciate the best-in-class features and specifications. “
Overall size, reach, customer reaction
Maximum number of new customers shopping in Amazon for the first time. 9% new customers came from small cities 98.4% pincode customers shopping in the first 48 hours of GIF Customers in Hindi, Tamil, Telugu Experienced the Great Indian Festival in Language, Malayalam and Kannada
Prime members shopped during Prime Early Access more than any other day. Over 66% of new Prime membership registrations during Prime Early Access came from Tier II and III cities such as Tawan, Changlan, Mokochung, Balun, Puducottai, Una and Jaunpur.
Sellers made an early start to the Great Indian Festival from October 6th
Over 32% of sellers have the biggest day on Amazon. More than 110,000 sellers have received orders on Amazon.66% of sellers received orders from Yadgir, Karnataka, Virudhunagar, Tamil Nadu, Lakhisarai, a seller from Bihar Karigar, received orders from over 15,000 pincodes Local shop sellers from nearly 1,000 pincodes Over 2,800 new products brought by the Launchpad brand that received the order
The inexpensive EMI was a big hit
Amazon has made shopping affordable this festive season by providing EMI to 24 banks for the first time. Over 600 Clore credits were paid during Prime Early Access. Two of the three EMIs were free. Three of the four EMI shoppers came from Tier 2 and Tier 3. Phones over Rs 35,000 were sold at EMI1 out of 3 ACs, refrigerators were purchased at EMI1 out of 3 OnePlus, OPPO smartphones were purchased at EMI
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