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Federighi defends Apple’s iOS 14 anti-tracking feature

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Apple’s Craig Federighi said the iOS 14 anti-tracking move is Apple’s core value and expects advertisers’ fears to be groundless.

Following Apple’s statement that it is “fully committed” to the App Tracking Transparency (ATT) privacy feature, its Craig Federighi is backing up its policy. He claims that it’s part of what has always been Apple’s core value and believes it won’t hurt advertisers as much as it claims in the end.

“We introduced intelligent anti-tracking features a few years ago, but at the time, some of the advertising industry said they couldn’t track and the sky would drop and their business would be destroyed. , And everyone to the website, “he told the independent in an interview about ATT.

“In fact, when I saw what happened to the industry, it didn’t happen at all,” he continued. “Nevertheless, it also protected user privacy,” he continued.

He went on to say that over time, Apple’s doing this would prove “currently and sometimes even better for those protesting these moves.” Federighi argues that this feature will increase confidence in the app as users gain more control.

Apple’s Senior Vice President of Software Engineering also hopes this feature will be adopted by competitors. “Because we showed it to our customers [that] They should expect that kind of privacy protection … [they will] They begin to demand them, and others in the industry begin to follow suit. And I want to see it in many other ways, “he continued.

According to Federighi, Apple’s decision to postpone the introduction of ATT until early 2021 was entirely a technical issue, not a policy review. Developers reportedly have built-in “too much tracking” that they “can’t respond” to what they want when they are asked to switch off. It was.

Federighi also claims that Apple has already created the SKAd Network. This is an alternative system for providing advertisers with information that does not endanger users. “We have created a framework to do that in a way that protects privacy,” he told The Independent. Apple will update this to “improve” [advertisers] Ability to advertise effectively while protecting privacy. We want to technically work on solutions to make it more and more effective. “

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