As a pioneer in using lenses on the faces of photos and videos, Snapchat is a fantastic piece that allows humans to make ordinary image messages look like cats, or even cats to wear festive chic floral crowns. Helped to change to. The company seems to be paying attention now … to the sound.
The company seems to have acquired Voisey, a British startup that features instrumentals that overlay with their own voice to create short music tracks (and videos), allowing musicians to upload the underlying instrumentals for those tracks. is. Users can apply audio filters (such as auto-adjustment, auto-harmony, and funny twists like Billie Eilish effects) to their voice. You can also view and view other people’s Voice tracks.
The result is as follows:
The deal was first reported by Business Insider, saying Voisy changed the London company’s address to Snap’s address. In addition, the paperwork submitted at Companies House shows the four co-founders of the startup, Dag Langfoss-Hland, Pal Wagtskjold-Myran, Erlend Drevdal Hausken, Oliver Barnes, and the first two of the startups. Investors — Terry Stephen Fisher and Jason Lee Brook — all resigned from the company’s board of directors on October 21st. At the same time, Snap’s two employees—Atul Manila Powar of the Legal Team and Amanda Easelead, an international controller—were assigned the role of director.
Snap’s London spokesman, Tanya Lid, said Snap refused to comment on the story. Voisey did not respond to our email.
Voicey has raised just $ 1.88 million (per PitchBook data) to date, according to AppAnnie statistics, and is currently ranked 143rd on iOS for US music. It’s not clear how much Snap paid to the startup, but following Snap’s submission earlier this month, news shows that a UK entity that is still in the red is ready to borrow up to $ 500 million. It arrived. As part of that, cash for the reserved acquisition may come.
Voicey was formerly known as “TikTok for music production.” And it’s a bit like a popular video app. Like Voice, it also focuses on user-generated content. Voicey clearly has a strong sense of creator, with at least one singer found on the platform. Billie Eilish-inspired Olivia Knight, who attends “pouty face,” signed with Island Records / Warner Chapel earlier this year.
TikTok, on the other hand, is at least for now focused on people who create other types of content to the music, such as dancing, writing messages, and chatting, rather than creating music. Bytedance, the parent of TikTok, also quietly acquires assets for music production, so I write “for now”. You may need to look at this space.
Whether Snap integrates some or all of Voicey’s features into its flagship app, Snapchat, to create a new music service, or runs Voicey as a separate app (easy to hook into Snapchat), or a combination of the two. It’s not clear if we’ll consider it. Based on past experience, it could be one of these.
Snap has slowly built up music credibility, but until now it felt like cloning TikTok. Last month, we released Sounds on Snapchat. This is the ability to create a story by adding songs to the story. Like the TikTok video. This is due to an increase in license agreements with major publishers.
Even before it was announced, Snap didn’t completely ignore the power of sound. It has already provided audio filters for years to give your video a more comedy twist. However, Music is one of the most attractive formats on social media, so Voicey may offer Snap and Snapchat. This is a foothold for functional competition with a platform for building original content.
What is interesting is the timing of this transaction.
It was last week that Israeli startup Voca.ai was revealed, another voice-centric acquisition of Snap’s. It was acquired for $ 70 million (although close sources disputed it and said it was $ 120 million …).
Like Voicey, nothing is said about where Voca.ai tech is used, but Voca.ai is an AI-based startup, an interactive voice-based company for interacting with customer service. Allows you to create a chatbot for. This allows Snap to expand the variety of services it offers to its business, and the way people interact with existing services, especially Spectacles and / or both, using voice. There is sex.
Combined with Voicey’s contract, it shows that the company is doing more than just taking pictures.
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