In 2012, Phoenix Suns became the first NBA team to integrate wireless technology into basketball operations by using tablets with Verizon, a breakthrough collaboration at the time, on team benches. Fast-forwarding for eight years, Sands and Verizon are once again taking sports technology to a new level. The Bellison 5G Performance Center at 44 and the Phoenix Camelback debuted, with a major trade-up from the underground practice facility. Sands and Mercurys in downtown Phoenix Arena for the past 27 years.
The 53,000-square-foot basketball oasis is deliberately designed and loaded with innovations in performance analytics and biometrics to realize the vision of James Jones, General Manager of Sands.
According to Jones, the facility was designed with focus and intent. My hope is that coaches and trainers will be able to put together the necessary analysis of biometric movements and basketball performance in real time to make critical assessments in-game, in-game, and through player growth like never before. Is to do so. In short, we want us to be smarter and more efficient.
Having won three NBA championships in his 14-year play career and seven consecutive finals, Jones has been able to address the physical, emotional and spiritual needs of athletes in a comprehensive manner. We actively searched for the resources we needed to improve our output.
Thanks to the integrated partnership with Verizon and the application of Verizon 5G Ultra Wideband throughout the facility, over 150 cameras and sensors, 3D force plates combine computer vision and motion analysis, player and ball tracking, and ShotTracker. .. A standard system that normally operates independently. These elements combine to form a 5G lab within the 5G Performance Center.
The partnership with Verizon isn’t new, but the true collaboration between the two brands to set new standards for sports innovation is truly unprecedented, said Suns and Mercury Chief Revenue Officer. Dan Costello added.
Final Product: A lab that provides coaches and trainers with more information about athletes’ biomechanics and basketball development faster than ever before. Jones and his staff believe that combining these tools with a process-driven approach can shape results in ways other NBA teams can’t.
On the court, as Jones says, the data captured can quickly help Sands gain margins by reducing missed shots, sharpening paths, and leveraging a sophisticated lineup. Extensive information also allows coaches and staff to create personalized training regimens that maximize team and player performance. The materials collected will help training staff prevent player injuries and reduce the time to return to play each day.
Ultimately, the data will be integrated into all parts of the basketball management team building process to optimize short-term and long-term strategic decisions.
According to Jones, 5G Labs keeps Sands and Mercury on the cutting edge. Verizon’s powerful 5G technology is seamlessly integrated throughout the facility in a way unprecedented in today’s NBA and American professional sports. Its cohesion provides staff with unparalleled opportunities to maximize the potential of each athlete.
These technology elements make up the 5G lab throughout the facility.
Computer Vision and Motion Analysis: This solution analyzes individual player movements in both waitrooms and courts, a full lineup of movements, and how movements change with specific variables. The system measures factors such as player limb size, joint response, and knee buckling during jumps, and can perform systemic kinematic analysis of the player’s health and fatigue. The 3D Force Plate provides advanced capabilities for measuring and analyzing a variety of biometric and motion patterns for athletes, including collision forces, balance, acceleration / deceleration, launch and landing angles in 3D planes. Professional training facilities typically utilize 2D force plates or motion cameras. Technology powered by Verizon 5G allows you to harmonize everything under one roof. Player and ball tracking sensors for coaches to monitor current games and practice along with previous performance history. This makes practice analysis more effective and efficient. Verizon and ShotTracker have worked together to develop a whole new small sensor that fits on the ceiling of the facility. ShotTracker uses a 100% optical system to provide analysis of all shots made or failed in shot arc, flight path, and rim entry measurements, providing real-time feedback and improving player shooting skills. Provides automated daily and weekly reports to let you.
Working with Phoenix Suns and Mercury to build the first Verizon 5G Performance Center for this type of 5G innovation lab that specializes in athlete performance will have a huge impact on the entire sports industry, Verizon said. Brian Mecum, Vice President of Device Technology, said. This partnership has created an innovation pipeline for developing use cases for performance, training, health and wellness. This keeps pushing the boundaries of what is possible with the Verizon 5G Ultra Wide Band.
Basketball Oasis Complementing this advanced technology is two side-by-side NBA / WNBA-regulated basketball courts and a vast training area, with approximately 12 custom-designed by Sands Senior Director of Health and Performance Brady Howe and Head. It features custom-made strength and conditioning equipment. Strength & Conditioning Coach Corey Schlesinger.
The large bay door provides easy access to the outdoor agility yard, giving players and staff more than 300 days of sunshine per year and particularly desirable weather during the typical NBA season. Adjacent to the hot and cold tabs, the custom Hydrourx underwater treadmill uses hydraulic pressure to raise and lower the floor and adjust to the height of the player.
The locker room is equipped with a large high-resolution LED screen for viewing the film embedded in the black glass marker wall. White letters on a black surface have proven to be more eye-catching than white black. The German lockers have a ventilation system that completely removes the odor of sweating for hours from the building, and a drawer large enough to hold up to 16 pairs of Deandre Aytons size 18 sneakers. The locker room setup is the same as Sands’ newly remodeled arena locker room.
Mercury has its own locker room and training room on the other side of the property.
Robert Server, Managing Partner of Sands, personally funded the $ 45 million design and construction of the Verizon 5G Performance Center, DFDG Architecture (Facility Design / Structure), ZGF Architects (Interior Design), Sands We have created an environment to support you in direct cooperation with our players. We respond to daily needs and preferences.
Instructing the location of the 5G Performance Center, Mr. Server thought about providing state-of-the-art facilities where players could spend quality time together while working on their technology, down to the smallest details of the building. It was. Close to the player’s house. Activating that time together helps to form the intimate unit that is essential to the culture of success created by James and Monty (Williams).
Basketball is the main focus of the facility, but many sophisticated player amenities create a one-stop shop for training, recovery and connectivity in a convenient area near the iconic Camelback Mountain.
The spacious player lounge is a relaxation and entertainment hub, featuring a TV with video gaming system, barber chairs, and a full-service kitchen with an on-site executive chef. There are several active and quiet areas throughout the facility, including sensory deprivation rooms and outdoor hot tubs, which promote rejuvenation and longevity. Players have access to the facility 24 hours a day, 7 days a week, giving them flexible and unlimited use while creating organic opportunities for team friendships.
Every aspect of the sophisticated design of the building is intentional. You can enjoy court views from almost any office or indoor vantage point. The server commissioned extensive solar research to determine the optimal natural light, especially while in court. Players and staff will experience a touchless journey with few doors and handles once inside the building, promoting simplicity and health.
The Verizon 5G Performance Center embodies Sands’ commitment to drive innovation in sports technology and invest in athletes as a whole. The result is a highly efficient, world-class facility designed to foster strong teams over the years to come.
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