Singles are now well aware that pandemics have changed the dating game. But how much is beginning to become clear. According to Bumble’s new data, 40% of dating people don’t even know how to date anymore.
Statistics are from Bumble’s new Dating 101 in 2021 and are a data-driven guide to New Year’s dating methods with articles, videos and aesthetic infographics. Not only do 40% of dating people don’t know how to make a successful date right now, but two in three are worried about navigating the complex dating landscape left by COVID. I found that I was feeling.
“Since the outbreak of COVID-19, our community has experienced unprecedented turmoil in every aspect of social life, including dating,” Bumble Insight Director Jema Ahmed said in a press release. Stated. “According to our research, dating people are complex and overwhelming, and given the health and safety risks, there is a high risk of leading to the COVID-19 era.”
Bumble has created Date 101 to help increase dating confidence as the New Year approaches rapidly. “At Dating 101 in 2021, our community has the data-driven tools we need to navigate this new normal complexity and instill the confidence to seek connections with each other,” Ahmed said. I continued.
The guide will come at the right time. Nine months may look like March, but it’s actually November. In other words, it’s the cuff season, and the peak swipe time is from now until Valentine’s Day. The majority of dating people (83%) told Bumble that they plan to use the app until Valentine’s Day.
Inside Bumblebee’s Date 101 Guide
Date 101 connects current trends with forecasts and provides tips on how to navigate the ever-changing date arena.
For one in four Bumble users, the field is already new. They could be “new dawn dates”, or newly single people after experiencing a pandemic collapse. Their past relationships are over, but there is the comfort that they are not alone and that other dating partners take their use of the app seriously. One in three users tells Bumble that they are focused on finding a vacation partner, with 40% delaying the “know you” stage.
These findings are not unique to Bumble. Both Match and Hinge have seen a similar tendency for more singles to intentionally date and want longer-term partners. OkCupid has noticed that more people want to “late the date”.
However, finding a partner in search of a partner is two separate ventures. Especially if you’re in 40% of that, you’re not confident in your dating skills. It does not explain the psychological sacrifice that the pandemic has made to all of us. That is reflected in Bumble’s research. More than half of dating people feel that they have no connection with nearby people, and more than two in three are more lonely in their general and romantic lives.
More than half of dating people feel that they have no connection with anyone nearby.
This is where Dating 101 goes beyond simple stats and offers some advice. In addition to articles on how to protect your mental health, there’s also a COVID dating pep talk to assure dating people that it’s not all bad. And really, it’s not. As Match and Hinge saw an increase in intentional dating, 63% of bumble dates reported helping to understand that a pandemic was really important. In addition, 43% feel confident in discussing their dating needs.
Still, the impact of the pandemic on mental health should not be underestimated, so Bumble has partnered with the teletherapy service TalkSpace to provide assistance to users. From now until December 2, US users will be able to take advantage of a $ 120 discount from the first month of their Talk Space plan by swiping right on any bumble mode (date, BFF, or biz). The user can cancel the plan at any time.
In addition to Talkspace discounts, Bumble also offers three 2021 “hacks”.
Send a message at the optimal time. Bumble identified peak usage between 6 pm and 10 pm on certain days.
Adding badges (such as constellations and exercise habits) increases your chances of matching by 70%.
Please share a comfortable date during this period. Dates that do this increase the average number of matches per month by 20% compared to dates that do not.
In addition to hacking, Dating 101 also has articles on important topics such as “COVID conversations” with potential dates and how to navigate sex and intimacy during this period.
If 2020 tells us something, it’s unpredictable that it will happen next. But now we have also learned that we can adapt to sudden changes. We hope that Dating 101’s insights will reduce 40% of confused dating people towards the New Year.
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