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Google Tag Manager 101

Note: This workshop is of a practical nature and focuses on Google Analytics related tags, so it is recommended that you first attend a Google Analytics course or have a working knowledge of Google Analytics. To do. In this way, participants will be familiar with the concepts of Google Analytics and learn how to implement them in Google Tag Manager. If you can’t take any of these other courses, get page views and events, custom dimensions and their available scopes, and Google Analytics default reports (all pages, top events, real-time, and goal summary). Please understand well.

We call this 101 because we start from the beginning. However, by the end of the day, you can do everything you need to implement your entire site.

This course will introduce advanced concepts from beginners to beginners with immediate points such as file downloads and tracking form submissions, as well as more complex implementations such as e-commerce and custom information about users. It is designed.

Google Tag Manager helps non-developer users to facilitate advanced tagging and tracking. However, general knowledge of HTML and HTML elements can be helpful when discussing tracking specific items on a page, such as forms. Knowledge of JavaScript is not required, but it does relax the learning curve of Google Tag Manager.

Consider sending a person responsible for maintaining Google Tag Manager and a developer or IT person to help you add the websites you need.

What is Google Tag Manager? Learn more about tag management systems in general, Google Tag Manager implementation strategies, and the benefits of Google Tag Manager. Google Tag Manager is not a replacement for Google Analytics, but it does help simplify the process of tagging your website and tracking actions on your site. This article describes how the two products work together: What is Google Tag Manager? (And how does it work with Google Analytics?)

Tags, triggers, variables, oh my! Learn these three key concepts within Google Tag Manager and how they interact with each other. Properly create extensible and easy-to-maintain tags, triggers, and variables.

Learn how to easily connect the built-in tags Google Tag Manager to Google AdWords, Google Analytics, e-commerce tracking, jQuery and more.

Using clicks and form triggers Learn how to use triggers to automatically trigger tags when an action occurs on your site, such as:

PDF Download Outbound Link Email or Phone Link Submit Inquiry Form Submit Inbound Lead

This is usually possible without changing the code on your website, but use these common items as examples of classes to gain hands-on experience.

What is a dataLayer? what is that? Why is it important? Find out how developers can use well-formed dataLayer to make information available within Google Tag Manager. Read the related blog post here.

Features and Limitations These days, everything is custom built with its own custom issues. Learn the best site layout practices when you can make changes to your website, and ready-to-use solutions when you can’t.

When Developers Need For many tagging requests, Google Tag Manager reduces the need for developers, allowing marketers and analysts to add custom tracking, Google Analytics events, and third-party tags in just minutes. I will.

For more complex scenarios, such as connecting to a backend data source or implementing e-commerce, Google Tag Manager simplifies the process but requires collaboration with developers. This course shows the role that Google Tag Manager plays and provides links and instructions on when and how to interact with developers.

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